BW HOTELIER brings you ‘Acing Communications in the New Normal’ the 10th weBBlast in the ‘BREAKING THE PANDEMIC’ series

Communication in any day and age is what makes any enterprise and relationship flourish and when it comes straight from the organisation, or rather ‘the horse’s mouth’, it is credible and not just based on hearsay. Genuine news and good press releases do not twist, deform, or misinterpret. Public Relations and corporate communication are the proverbial backbone of any hospitality business. It is not about releasing any news, it is about flourishing relationships with the outside world, including media and creating the right image of the ‘brand’. It is intricate, intense, and based on a strategy. Almost an art!

As the industry makes its way from lockdown to unlock, we are into that comeback phase where one sees the earliest signs of the industry engines spur back to life. Each hospitality organisation has a story to tell at the corporate as well as each property level.

Let us then hear the brightest sparks in the hospitality Communication and PR industry as they strategize and ponder on how to communicate during this unprecedented time. Here then is an opportunity to hear them with rapt attention come next Tuesday July-21.

This will be our 10th show and who better than Deepa Misra Harris to lead the finest India has and all together on one screen. A fighter pilot’s daughter, Deepa has been an industry veteran with over 30 years of experience in the high-end luxury hospitality category, she has been a significant success driver for India's original luxury brand, The Taj Group of Hotels. Experienced in multi-disciplines from strategy development and marketing solutions to delivering growth through multi-platform executions across diverse international markets, her forte lies in creative brand solutions.

As the Head of Sales & Marketing for Taj Hotels, Palaces, Resorts, Safaris, Deepa led the way across 4 brands and 127 hotels worldwide, serving as revenue and brand custodian. She was the driving force behind the revitalisation of brand Taj to a dominant position, creation and positioning the Taj Grande Palaces and Taj Safaris as unique luxury entities and the development and shaping of Vivanta, Gateway and Ginger as distinctive brands.

Here is the exalted lineup includes:

Moderator Anchor: Deepa Misra Harris, Former VP - Global Sales & Marketing for Taj and currently CEO & Founder, BrandsWeLove

Panelists include:

* Rakhee Lalvani, Vice President - Public Relations and Corporate Communications, IHCL (TajHotels)

* Khushnooma Kapadia, Area Director for Marketing, South Asia, Marriott International Inc

* Rajyasree Sen, Director, Global Communications India, Hyatt Hotels in India

* Amisha Gutgutia, Director - PR and Communications (India and South Asia), Accor Group

Date and time: Tuesday, July 21 | 4:30 PM to 6:00 PM

Registration Link: https://businessworld-in.zoom.us/webinar/register/WN_ogmYJgV4TEyD2gbuRMxJrQ

Platform: Zoom

Live carriage: BWHOTELIER.COM, BW HOTELIER Facebook page and BW HOTELIER Twitter