Burger King launches first store in Thrissur
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BURGER KING® India has announced the opening of its restaurant in Thrissur at Selex Mall, East Fort. It also marks the seventh Burger King restaurant in Kerala expanding the brand footprint. As part of its ambitious growth strategy, Burger King India now celebrates the opening of its 483rd restaurant across 109 cities in India.
BURGER KING® is celebrated globally for its iconic WHOPPER, available in Veg, Chicken, and Mutton. The menu also features an extensive array of non-vegetarian and vegetarian selection of burgers from its Tasty Meals range, Classic Range, the iconic Whopper specially curated for Indian tastes and Kings Collection designed to satisfy local flavour preferences. Guests can also indulge in the Loaded Wraps, Crunchy Tacos along with tempting sides, refreshing drinks. The restaurant has also launched its BK Café where guests can enjoy a range of barista made hot and cold coffees with 100 per cent Arabica Beans as well as a variety of Thickshakes, Hot Chocolate, Masala Chai. Along with premium coffee and drinks, BK Café offers the guests delightful Desserts, Sundaes, and Softies.
BURGER KING® also offers Self Ordering Kiosks where guests can choose from the range of menu and place order at the Kiosk, Table Ordering wherein guests can skip the queue by scanning the QR code on their tables to place their orders. To further enhance the guest experience Burger King has Table Service where the food is brought to them straight to their table.
Speaking about the new launch, Kapil Grover, CMO, BURGER KING® India, commented, “South India is a key growth market for us, and we are thrilled to open our restaurant in Thrissur, a city known for its vibrant culture and discerning food lovers. This milestone reflects our commitment of bringing BURGER KING® to more cities across India while tailoring our offerings to suit local tastes. We look forward to serving our guests in Thrissur with our delicious WHOPPERS, burgers, and value-driven offerings.”
He added, “As we continue our aggressive expansion, our focus remains on delivering great taste and service at amazing prices. Our digital ordering system allows guests to choose their favourite item from our wide range of menu. QR codes on each table eliminate standing in queue and through our table services we ensure a delightful dining experience for every guest. With each new restaurant, we aim to connect with an increasingly diverse consumer base and reinforce our promise of quality and innovation.”
The new Thrissur restaurant will be a destination for food lovers seeking the ultimate burger experience, blending global standards with local preferences in a welcoming and family-friendly ambiance. In just two days, Burger King will also open its next outlet at Hilite Mall in Thrissur, further strengthening its commitment to expanding across North Kerala. With this expansion, Burger King aims to capitalise on the region's growing demand for international fast food and build a loyal customer base, solidifying its presence in Kerala.