Brand Storii expands presence in Rajasthan

ITC Hotels has signed a management agreement with Jaipur-based Dangayach Group, for a property under brand Storii, in Jaisalmer, Rajasthan. Storii by ITC Hotels, Jaisalmer is set to be a 119-key resort located towards the east of the city on Jodhpur-Jaisalmer Road. The resort will feature a restaurant, bar, approximately 7,000 sqft of banquet and meeting space.

Jaisalmer is one of the largest tourism districts in Rajasthan and is featured as a “must-visit” destination in most Rajasthan desert circuits. The city offers a perfect blend of art, architecture, hospitality, scenic beauty, and cuisine. Jaisalmer is renowned for its unconventional desert safari with camel rides, cultural performances, and adventure activities. The city’s yellow sandstone is known to glow during sunset, making it a high point in every tourist’s itinerary. The resort’s yellow-stone fort architecture is inspired by the regions landscape. The plush interiors and elegant décor shall provide an ambience be-fitting the cultural significance of the city and showcase the very essence of brand Storii.

Anil Chadha, Chief Executive, ITC Hotels, said "This project is a tremendous leap permitting a quick entry into a high visibility and popular leisure market with our cherished brand Storii. We are already present with over 800 keys across our various brands in Rajasthan. These include hotels in Jaipur, Jodhpur, Khimsar, Jaisalmer and Udaipur. Storii Jaisalmer will enable us to offer yet another unique destination experience in the Rajasthan desert circuit”.

Harimohan Dangayach, Chairman & Founder and Atul Dangayach, Managing Director of Dangayach Group, expressed happiness at the signing ceremony and said, "We are delighted to sign Storii for our latest resort project in Jaisalmer. The resort’s positioning in a strong leisure market aligns well with the unique positioning of the brand Storii supplemented with the operational strength of ITC Hotels. We embark on this new relationship with ITC Hotels with much hope for growth in the future.” 

Storii is a collection of hand-picked boutique properties, designed to satiate the ever-evolving needs of the global traveller. Consisting of intimate-sized properties in the premium segment, Storii by ITC Hotels can be found at both expected and unexpected destinations, breath-taking locales or sites steeped in history, golden untouched beaches or jungles thriving with adventure, quiet scenic valleys or deserts buzzing with folklore. Each property offers a distinct experience, and these unique stays will ensure that the brand tells a story like no one else.