Booking.com offers a seamless travel experience for travellers through Connected Trip

A recent Booking.com survey reveals that nearly half (42 per cent) of Indians find trip planning stressful, including juggling flights, accommodations, car rentals, activities and the overall logistics. Booking.com has addressed this need by orchestrating the best traveller experience and aiming to make every trip a connected trip. 

Booking.com empowers Indian travellers to plan and book all key aspects of their journey on their platform, eliminating the need to navigate multiple websites and apps. From finding the right flight to booking the perfect stay, travellers can craft their ideal itinerary with ease. Additionally, options for car rentals, private airport transfers and a vast selection of exciting local activities are all  readily available in one place, to create a frictionless travel experience.

Experiences are an important part of a trip with almost half of Indian travellers (48 per cent) wanting to experience a new or different lifestyle and culture. 43 per cent want to find thrills and adventures during their travels and trying new food is one of the top five motivators for Indians to travel. Booking.com offers a range of attractions and things to do for customers across 2,300 cities across 125 countries, enabling travellers to fully appreciate and explore the very best a destination has to offer.

Transport is another key part of the trip planning process and one in which multiple points of friction still exist today. The online travel company offers multiple onground options at the click of a button. Beyond accommodation, Booking.com also offers an end-to-end branded flight product to customers in 55 markets globally, including India. Travellers can book flights to over 4,500 destinations worldwide for over 500 airlines. For Indian travellers travelling domestically, the top five most searched destinations for flights include Delhi, Mumbai, Bengaluru, Goa and Hyderabad. Similarly when it comes to international travel, Dubai, London, Bangkok, Toronto and Bali are among the top searched international destinations for flights by Indians from January 2024 till date. 

The online travel company leverages smart, data-powered predictive technologies, like machine learning and AI, to enhance the traveller experience further. By analysing past choices and preferences, it can suggest other useful services for their trip, ultimately creating a personalised, AI-enhanced and truly connected booking experience.  

“Today travellers are looking for seamless trip planning and travel experiences where they can search, book and manage different aspects of their trip on one platform," stated Santosh Kumar, Country Manager, India, Sri Lanka, Maldives and Indonesia, Booking.com. “At Booking.com, we are dedicated to eliminating friction in travel by continuously innovating to address their evolving needs. Our ‘Connected Trip’ vision embodies this commitment by offering multiple elements of the travel experience in one place and providing seamless, end-to-end support throughout the entire journey. Today, we’re excited to see real progress with our vision for a 'connected trip’. Today we are seeing real progress in our vision. According to our Booking Holdings Q2 2024 earnings, our connected transactions increased by 45% y-o-y and continue to represent a high single digit percentage of Booking.com’s total transactions.”