Bluestar: Elevating Hospitality With Tailored Solutions

The rapid growth of the hospitality industry results in the growth of demand for tailored solutions aimed at improving 
guest experiences and operational efficiency at hotels. “Blue Star offers a comprehensive range of tailored solutions for hotels, focussing on unique challenges,” states Senthil Thangam S, Executive Vice President-Commercial Air Conditioning Products & Solutions and International Business, Blue Star.

He emphasises on solutions provided by the brand, adding, “Our integrated Mechanical, Electrical and Plumbing (MEP)  services provide comprehensive turnkey solutions, ensuring seamless collaboration among all aspects of hotel operations, which enhances overall efficiency. Under these, we provide integrated solutions for central air conditioning, electrical contracting, plumbing, and fire-fighting.”

Offerings and Services
Thangam S explains the range of products and services, he notes, “We supply advanced commercial air conditioning systems suited for diverse hotel environments, from individual guest rooms to expansive public areas. We take pride in our gold-standard after-sales service and maintenance, guaranteeing reliable support that keeps hotel operations running smoothly. Our offerings include advanced packaged and ducted air conditioners, variable refrigerant flow systems, and chillers for customer comfort.”

Technological Innovation 
Shedding light on the recent technological innovations, Thangam S states, “Our innovative commercial refrigeration solutions are designed to meet varied hotel needs, ensuring optimal food preservation and guest comfort. We offer products including deep freezers, bottle coolers, visi coolers, and supermarket refrigeration equipment such as multideck chillers/ freezers, pastry cabinets, chocolate coolers and upright 
freezers.”

The product range covers storage water coolers and bottled water dispensers. “Further, commercial kitchen refrigeration solutions include products like reach-in coolers/ freezers, under counters, saladettes, back bar chillers and ice cube makers. Recently, the company launched its minibars range. Integrated Cold Room solutions envisage pre-engineered PUF insulated panels along with hermetic, semi-hermetic and rack refrigeration systems,” he adds.

He also emphasises on intensive focus of the brand on driving innovation through R&D centres. “We continually enhance our commercial AC and refrigeration product lines. The company has two well-established R&D centres which lays enhanced thrust on strengthening its R&D ecosystem in a highly competitive market. We have applied for around 46 patents and design registrations,” he notes.

Strategic Approach
Strategy plays a crucial role alongside product innovation to create a demand in a certain market segment. Thangam S offers insights, stating, “We prioritise energy efficiency and sustainability, designing products that help hotels minimise their carbon footprint and reduce operational costs.” On guest satisfaction, he says, “We adhere to stringent health and safety standards to create secure environments for both guests and staff. Integrating Blue Star’s comprehensive offerings presents significant advantages for the Indian hospitality industry. Our holistic MEP solutions streamline operations and minimise complexity for hotel management. By optimising climate control, we ensure that guests enjoy consistent comfort throughout their stay. Our specialised refrigeration products maintain food safety and quality, which are crucial for an exceptional guest experience.”