Bintan Resorts partners with VFS Global to promote its offerings for Indian travellers

In a strategic move to tap into the expansive Indian market, Bintan Resorts has partnered with VFS Global, the world’s leading outsourcing and technology service specialist, to promote the brand’s resorts in Bintan Island of the Riau Islands Province of Indonesia as a premier travel destination. 

The collaboration aims to enhance the visibility and appeal of Bintan Island, positioning it as a top choice for Indian travellers and welcoming them to enjoy the island’s offerings. Leveraging VFS Global's extensive network across India in all major and secondary cities, along with its strong connections with businesses, media, and corporate entities. 

Abdul Wahab, Chief Operating Officer, Bintan Resorts, stated, "We are excited to partner with VFS Global to introduce the beauty and charm of Bintan Island to the Indian market. This collaboration will elevate Bintan's status as a must-visit destination for Indian tourists. We eagerly look forward to welcoming more visitors from India and offering them the exceptional experiences that only Bintan Island can provide," added Wahab.

The partnership will launch a targeted marketing campaign in major Indian cities, aiming to position the island as a prime travel destination, alongside Singapore. It will feature a dual-destination strategy, with a tagline highlighting the island’s unique attractions. Promotions will focus on the digital and social media platforms, in collaboration with influencers, B2B sales, and organising workshops and familiarisation trips for influencers and content creators.

“Together, we will work towards increasing the Indian tourist arrivals to Bintan Island and enriching their overall travel experience. Of immediate priority for both partners is to re-introduce Bintan island’s offerings to the Indian audiences and socialise them to the sheer convenience of hopping on to the island from the shores of Singapore to enjoy themselves as families, small and big groups, stated, G B Srithar, Head of Tourism Services, VFS Global.

"By positioning Bintan Resorts as a complementary destination to Singapore, easily accessible by a hassle-free 60-minute ferry ride from the city-state, we aim to attract a double-digit share of these Indian visitors. The dual-destination approach is expected to capitalise on the appeal of two exceptional travel experiences, added Wahab.