AVIAREPS appoints Frederick Overton as Global Head of Cargo

The brand also plans to expand air cargo GSA services globally

AVIAREPS has announced the appointment of Frederick Overton as Global Head of Cargo. He will be tasked with overseeing and expanding the AVIAREPS’ cargo division, building on existing relationships with airlines and growing the AVIAREPS’ air cargo expertise and division worldwide. AVIAREPS has been offering GSA services to cargo clients locally for several years and will now expand the business division globally.  

Under the management of Overton, AVIAREPS’ aviation experts will utilise their extensive experience and local expertise to connect airlines to freight forwarders and logistics providers to ensure seamless transport. The air cargo services include, Cargo Sales, Reservations, Customer Service, Truck and Flight Planning, Revenue Accounting and Total Cargo Management.  

Edgar Lacker, Chief Executive Officer, AVIAREPS, stated “We are excited to have Frederick on board to execute our strategy for the global cargo division and grow the business field within AVIAREPS. Frederick brings with him significant air cargo experience gained from working at several major airline groups which will help us rapidly grow this new division. Cargo is a fast-paced industry, and we believe it has great growth potential. It connects economies throughout the world, transporting valued goods and bringing a country's exports to markets quickly. Our local experts in the markets will leverage their connections to help our clients grow their cargo business worldwide.” 

Overton added, “I am proud to be entrusted with overseeing the AVIAREPS air cargo GSA division. It is an exciting industry that can adapt quickly if consumer demand changes and has easily adjusted to the ever-growing e-commerce market. In times of digitalization, being able to send shipments without paper and making digital bookings is essential also for the cargo industry, while at the same time, face-to-face interactions and interpersonal contacts remain crucial for the business. AVIAREPS’ global office network with 71 owned offices in 67 countries allows us to build strong connections around the world and offer the best service possible to cargo clients.

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