Accor strengthens leadership in Asia with 27 new hotel signings

Accor has signed 27 new hotels across Asia in 2024, adding 8,117 keys to its portfolio. Covering eight countries, including India, South Korea, and Japan, the expansion reinforces Accor’s position as the region's largest international hotel operator, with 495 properties and over 110,000 keys.

The growth spans 12 brands across premium, midscale, and economy (PM&E) segments, with notable contributions from midscale and economy leaders like Novotel and ibis. Premium brands such as Pullman and Mövenpick are also gaining momentum, while conversion-friendly brands like Mercure, Handwritten Collection, and ibis Styles play a pivotal role in accelerating development by attracting independent hotel owners. 

Garth Simmons, Chief Operating Officer of Accor’s Premium, Midscale, and Economy Division in Asia, commented, "Asia continues to be a dynamic and fast-evolving market for hospitality, and we are thrilled to see the growth of Accor's hospitality offerings throughout the region. The demand for diverse and distinctive experiences is stronger than ever, and our broad portfolio of brands allows us to meet the varied needs of both owners and travellers. The strategic signings we have secured so far in 2024 reflect our commitment to strengthening our footprint and delivering long-term value across key markets in Asia.”

Accor’s luxury and lifestyle (L&L) portfolio, including Raffles, Fairmont, Mondrian, and SO/, continues to thrive under Ennismore, capitalising on the region’s evolving hospitality landscape.

With a large pipeline of 239 hotels, Accor is strategically positioned to meet diverse traveler preferences. The company’s focus on strategic growth ensures offerings across all segments, from budget-friendly stays to luxury experiences. 

Key Milestones in 2024: 
 

• India: Accor’s first hotel in Varanasi, the Pullman Varanasi, marks its entry into the city’s spiritual and cultural hub.  

• Vietnam: Ten signings include Sofitel Sapa Hotel & Residences, Grand Mercure Living Saigon Riverside, and the design-centric TRIBE Saigon Airport.  

• Indonesia: Key additions like Novotel Medan and Kapuk Hills Hotel Jakarta – Handwritten Collection bolster Accor’s footprint.  

• Japan: Raffles Tokyo is set to debut in 2028, while Pullman Tokyo Ginza enhances Accor’s premium offerings.  

• Singapore: A landmark signing adds 1,300 keys, featuring Asia’s largest Mövenpick hotel and the first Mövenpick Living in the city. 
  
  With a robust pipeline of 239 hotels, Accor’s strategic focus ensures diverse and personalized experiences for travelers across Asia’s booming hospitality markets.