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Avijit Arya

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The author is CEO of Internet Moguls.

Latest Articles By Avijit Arya

Taking a risk on Going Digital

One of the most common queries I receive on my YouTube show is asking me why hotels adopt digital strategies last. Hoteliers analyze every channel of publicity and marketing, conduct audits and post mortems before realizing the true value of investing in digital strategy. Sometimes, they jump on to the proverbial ’bandwagon’ which others are already using.

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