Renu Basu

Author

Renu Basu is the Senior Vice Preident, Glocal Sales and Marketing, IHCL

Latest Articles By Renu Basu

Create a bond with your customer, don't just complete a transaction

Renu Basu, Head-Sales & Marketing, IHCL, believes being customer-centric means to create a customer-obsessed culture backed by data, digital and technology

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India Requires to Market its Unique Local Experiences

Going forward, MICE operators will look beyond infrastructure and connectivity at the unique offerings that set a destination apart

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