By BW Hotelier
WYNDHAM HOTEL Group announced the global launch of its new loyalty programme in London on Sunday. Christened as, ’Wyndham Rewards’, the programme hopes to engage regular customers through a simplified reward structure.
Part of a multimillion dollar-integrated umbrella marketing campaign, the programme has been conceived of and designed by the New York based People Ideas & Culture’s Group Company. To promote the loyalty plan, Norwegian actor Kristofer Hivju, best known for his role in Game of Thrones, has been roped in to play the role of the ’Wyndham Rewards Wyzard’. The character is the first advertising character to ever be used by the company and will play on radio and television spots, digital media assets as well as on the on-property collateral more than 7,500 hotels owned by the group, worldwide.
The tagline that has been coined for the program is ’You’ve Earned This’ and Wyndham has invested a total of $100 million in the entire campaign.
The executive vice president and chief marketing officer at Wyndham, Josh Lesnkick, said that the endeavour was an attempt to ’transform the landscape of loyalty’ and reward their members ’what they want most-a free night’.
To kick off the programme, Wyndham is offering a summer promotion where members can earn three thousand points for a single stay at any of their hotels. This scheme is set to last till September 7, 2015.
WYNDHAM HOTEL Group announced the global launch of its new loyalty programme in London on Sunday. Christened as, ’Wyndham Rewards’, the programme hopes to engage regular customers through a simplified reward structure.
Part of a multimillion dollar-integrated umbrella marketing campaign, the programme has been conceived of and designed by the New York based People Ideas & Culture’s Group Company. To promote the loyalty plan, Norwegian actor Kristofer Hivju, best known for his role in Game of Thrones, has been roped in to play the role of the ’Wyndham Rewards Wyzard’. The character is the first advertising character to ever be used by the company and will play on radio and television spots, digital media assets as well as on the on-property collateral more than 7,500 hotels owned by the group, worldwide.
The tagline that has been coined for the program is ’You’ve Earned This’ and Wyndham has invested a total of $100 million in the entire campaign.
The executive vice president and chief marketing officer at Wyndham, Josh Lesnkick, said that the endeavour was an attempt to ’transform the landscape of loyalty’ and reward their members ’what they want most-a free night’.
To kick off the programme, Wyndham is offering a summer promotion where members can earn three thousand points for a single stay at any of their hotels. This scheme is set to last till September 7, 2015.
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