Xperium is looking to capture about 10% of the market share: Pranjal Prashar, Co-founder and CEO, Xperium
WITH THE rise of millennial travelers and global mobile usage, the hospitality industry needs to rely heavily on technology and guest data to remain customer centric and deliver experiences that match up to guest expectations. Hotels and other hospitality businesses need to harness the power of immense data being generated by purchases and interactions to create hyper-personalized experiences that will keep guests engaged.
Xperium by RepUp uses deep learning to create personalized automation at scale, that helps hotels deliver exceptional experiences, increase revenue per guest, improve operational efficiency; all while ensuring high levels of guest satisfaction. In an interaction with BW Hotelier, Pranjal Prashar, Co-founder and CEO, Xperium spoke about revenue growth and expansion plans.
Tell us about Xperium.
Xperium by RepUp is bringing intelligent guest experience solutions to the hospitality industry that allows them to create personalized and automated guest experiences. Built on AI and advanced Machine Learning Models, Xperium by RepUp is poised to change the way the hospitality industry interacts with their guests. RepUp is backed by the Indian Angel Network, and has been a part of Oracle Startup Cloud Accelerator, and is also part of the 1st cohort of the Singapore Tourism Board Accelerator.. Headquartered in Gurgaon, India, RepUp is at the forefront of technological innovation for the hospitality industry.
How Xperium is different from other players in the market?
Xperium is a purely Hospitality focussed experiential CRM, which allows for a lot more niche functionality than generic CRMs adopted by the hospitality industry. The platform is deeply integrated with major industry platforms like TripAdvisor, Booking.com, Google and all other major B2C platforms. Xperium is deeply integrated with all large Property Management Solutions like Oracle Opera, Siteminder Exchange, Info, MEWS among 40+ integrations worldwide.
Moreover, RepUp comes from an analytical and data driven perspective that brings together customer experience and CRM, and builds on the capabilities of integrated Machine Learning and AI modules.
How does Xperium enable leading hotels to boost revenue growth?
The platform helps in 3 ways:
1. Improve online ratings and reviews on OTAs. In a marketplace scenario on OTAs, higher ratings help increase bookings, and also increase a hotel’s ADR
2. Personalised direct marketing - by running persona based direct automated marketing, Xperium increases direct bookings on the hotel’s website, so you can save on OTA commissions
3. Upsells based on persona - Xperium automatically sends personalized upsells that increases ancillary revenue.
How do you see Xperium 5 years down the line?
We look at Xperium as a high value product that will benefit enterprise, hospitality management groups, and even stand-alone boutique properties - enabling them to increase their revenue per guest.
Through continual innovation and development, we aspire to see Xperium as the No.1 Guest experience management solution across the world.
What is Xperium's potential business growth?
We see about 220,000 potential hotels in SEA and SA. Xperium is looking to capture about 10% of the market share within the next few years.
How are you looking to work with travel trade? How beneficial it is for travel agents and tour operators and hoteliers?
Xperium is designed to serve non hotel B2B customers as well, the CRM is well suited for Travel agencies, OTAs, and activity providers. Through our DataHub reports, we also offer insights which can benefit travel agencies and tour operators to understand guest behavior and purchase intent.
