By Rashmi Pradhan
BENGALURU-BASED Wonderla Holidays Pvt. Ltd., which operates amusement parks in Bengaluru and Kochi under the brand name ’Wonderla, is set to open amusement parks in Hyderabad and Chennai. Arun K Chittilappilly, Managing Director, Wonderla Holidays, (see photo) said, ’With two amusement parks operational in Bengaluru and Kochi, we want to strengthen our presence in Southern India. The Hyderabad Wonderla Park will be operational by Q1 of next year and the Chennai park should open by end of 2018. In addition, Wonderla Kochi resort (around 100 rooms) is in the pipeline and will open in the next 2-3 years.’
The upcoming park in Hyderabad will be spread across 50 acres and will have 20 land and 30 water attractions. The approximate investment will be to the tune of Rs 250 crores, Chittilappilly added. The Chennai park will be the larger of the two, set in around 60-65 acres with an approximate investment of Rs 300-320 crores.
’Our clientele are mainly those who live within a 500-1000 km radius of the park. We receive around 2.5 million visitors yearly at our parks,’ he said.
Talking about the potential of amusement park segment in India, Chittilappilly added, ’According to a survey, the amusement industry in India has an income of Rs 2,500 crore and is witnessing 20 per cent yearly growth. However, the segment is underrepresented in India. There is a lot of room for growth in this segment. It is a capital intensive industry and requires high standard and safety and technical know-how. It is a risky business as one accident can spoil the goodwill of the park and reputation of the company.’
The author is Assistant Editor at BW Hotelier.
BENGALURU-BASED Wonderla Holidays Pvt. Ltd., which operates amusement parks in Bengaluru and Kochi under the brand name ’Wonderla, is set to open amusement parks in Hyderabad and Chennai. Arun K Chittilappilly, Managing Director, Wonderla Holidays, (see photo) said, ’With two amusement parks operational in Bengaluru and Kochi, we want to strengthen our presence in Southern India. The Hyderabad Wonderla Park will be operational by Q1 of next year and the Chennai park should open by end of 2018. In addition, Wonderla Kochi resort (around 100 rooms) is in the pipeline and will open in the next 2-3 years.’
The upcoming park in Hyderabad will be spread across 50 acres and will have 20 land and 30 water attractions. The approximate investment will be to the tune of Rs 250 crores, Chittilappilly added. The Chennai park will be the larger of the two, set in around 60-65 acres with an approximate investment of Rs 300-320 crores.
’Our clientele are mainly those who live within a 500-1000 km radius of the park. We receive around 2.5 million visitors yearly at our parks,’ he said.
Talking about the potential of amusement park segment in India, Chittilappilly added, ’According to a survey, the amusement industry in India has an income of Rs 2,500 crore and is witnessing 20 per cent yearly growth. However, the segment is underrepresented in India. There is a lot of room for growth in this segment. It is a capital intensive industry and requires high standard and safety and technical know-how. It is a risky business as one accident can spoil the goodwill of the park and reputation of the company.’
The author is Assistant Editor at BW Hotelier.
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