We bring more product innovations for good guest experience in a limited space: James Murray

The fifth panel discussion of weBBlast series by BW HOTELIER and Hansgrohe on ‘Design – Innovation to Conservation’. and second session of the day was themed, 'Design for Every Style & Need’, the session was moderated by Bobby Mukherji, Chairman, Bobby Mukherji and Associates. 

Reverting to the moderator, Bobby Mukherji’s query on technology advancements in terms of multi-utility of design and space that Hansgrohe come up with,   Murray stated, “There has been an evolution of the customer needs, and we have tried to bring in a wealth of sophisticated technological innovations to design. Hotel bathroom is becoming more cozy, as space is more limited. We like to bring in product innovations like the Raininfinity  shoulder shower, where you have a shelf within the shower itself, to store shampoo, bottles etc where space is limited and secondly the shower focus is on the shoulder and neck, the stress areas and can provide a good guest experience within an area that can be of all sizes. It can help relieve stress. The shower trims can be smaller on the walls if its built in. We try to minimise size of the product, relevant to the size of the bathroom, where we are trying to work with multi-utility of design.” 

Murray went on and said that design and experience are important elements. 

Talking about water at the touch of a button technology, he said, “We were the first ones to bring push button control into the shower area. Whether the hand shower for different spray modes, or shower controls themselves. It was a very intuitive, extremely easy to use technology. We were the ones who brought this innovation into the market, which became exceedingly successful.”

Keeping in mind the competition, innovation is key, Hansgrohe tries to be the trend setters in the product categories that they offer. Millennials are always on the lookout for latest trends, so it remains important to keep the design contemporary. 

He further added, “We listen, learn and collaborate with designer for new designs. We don’t have our own design team; we instead work with internationally renowned designers who have experience with other sectors. We listen, we learn, we collaborate with these designers on new products, designs, and trends.  We try keep our designs contemporary by thinking of classic, timeless, traditional as well as out- of- the- box.”

“The bathroom many years ago was a cleaning area. Today it’s about the feeling of wellness, feeling of relaxation and we are not breaking away from the design for exceptional customer experience,” concluded James Murray.