Tourism Australia and Air India have entered into a three-year marketing partnership aimed at boosting Indian visitors to Australia. The agreement will see both organisations collaborate on marketing initiatives to highlight Australia’s world-class attractions and encourage future growth in tourism.
Phillipa Harrison, Managing Director, Tourism Australia said, “We have seen tremendous growth in the number of arrivals from India to Australia in recent years and we are keen for arrivals to continue to track in that direction. Tourism Australia’s agreement with Air India highlights our commitment to strengthening partnerships and exploring new ways to encourage Indian travellers to plan and book an Australia holiday. We look forward to working closely with Air India to showcase Australia as a holiday destination.”
Air India, currently operating 17 weekly non-stop flights between India and Australia, has played a pivotal role in increasing travel between the two countries. In the year ending August 2024, the airline transported over 170,000 Indian passengers, capturing an 18.5 per cent share of the Indian-Australian travel market.
Campbell Wilson, Chief Executive Officer & Managing Director, Air India said, “We are excited to partner with Tourism Australia to facilitate travellers’ experiences of the unique offerings this destination has to offer. As we broaden our network across the globe, we aim to deepen our presence in Australia as well.”
The Memorandum of Understanding (MoU) will focus on joint marketing activities, further strengthening the airlines' presence and fostering long-term tourism growth. This collaboration reflects a growing trend of travel between India and Australia, as Air India continues to expand its services in the market.
