The Fern Hotels & Resorts announce strategic partnership with Cleartrip

The Fern Hotels & Resorts and Cleartrip, a Flipkart company,  have announced a strategic partnership for a collaborative influencer marketing campaign. This co-branding initiative will bring together elite influencers and celebrities to create engaging and authentic content for their followers, showcasing the unparalleled travel experiences offered by both brands.

By combining The Fern Hotels & Resorts' reputation for diverse and sustainable hospitality with Cleartrip's seamless travel solutions, the partnership aims to enhance the visibility of both brands among key audience segments, including eco-conscious millennials, premium travellers, and digital enthusiasts. Elite influencers participating in this campaign will have the opportunity to produce captivating content while experiencing exceptional services. The long-term nature and flexibility of the program allow influencers to choose their preferred dates for booking and visiting, simply by informing both brands in advance. As part of the program, Cleartrip will sponsor the flight tickets, while The Fern Hotels & Resorts will handle hotel transfers and accommodation, ensuring a seamless experience.

Deepak Kadam, General Manager – Marketing, The Fern Hotels & Resorts, expressed his enthusiasm for the partnership, stating, “This collaboration with Cleartrip offers influencers an unparalleled platform to grow their follower base while experiencing the best of travel and hospitality. The support from both brands ensures that influencers can focus on creating authentic and engaging content that resonates with their audiences.”

Echoing the sentiment, Pratik Basu, Head, Supplier Relations, Hotel Category, Cleartrip added, "We are thrilled to partner with The Fern Hotels & Resorts in this unique initiative. By combining our expertise in travel facilitation with The Fern’s exceptional hospitality, we aim to offer influencers and celebrities a seamless and memorable experience that they can share with their followers."

The programme will initially focus on 10 select leisure properties, gradually expanding to include 50 properties in Phase 2 and eventually covering all 100+ properties across India in Phase 3. This phased rollout ensures scalable growth and effective audience targeting, maximizing the impact of the campaign.