Starwood Hotel Partners With Uber For Rewards and Dining Offers

By BW Hotelier STARWOOD HOTELS & Resorts Worldwide and Uber has entered into a strategic partnership to offer travelers a unique way to earn rewards. Starwood Preferred Guest members who ride with Uber, can earn Starpoints with every Uber ride, as part of the global partnership which was launched earlier this year in markets where Uber operates, including the United States, China, Brazil, Europe and now in India. Two new initiatives - SPG Uber Free Rides which offers free Uber rides to Starwood Hotels & Resorts guests and SPG Uber Ride & Dine, an exclusive campaign for Indian members, offers food and beverage discounts as well as cash credit. ’India is an excellent market to continue to promote this partnership with Uber. This innovative offer is just another way that Starwood is combining high tech and high touch to enhance our guests’ travel experience,’ said Irene Lin, Vice President, Distribution, Loyalty & Partnerships, Asia Pacific, Starwood Hotels & Resorts (see photo). ’The partnership has been well received among SPG members worldwide and I am sure it would be the same in India.’ With this new partnership, SPG members have two new offers to look forward to this holiday season. SPG Uber Free Rides gives new Uber users staying at select Starwood Hotels & Resorts in India a free ride per stay. The credit certificate will be given as a ’keycard insert’ to all the guests. An exclusive offer for India includes SPG Uber Ride & Dine which allows all members who register for the promotion to get both ’ 25 per cent discount on F&B outlets at select Starwood Hotels & Resorts in India, as well as free Uber rides. The offer period is valid until Dec 31, 2015 ’We are always looking at ways to make the Uber experience even better for our millions of riders. This partnership is a natural fit - combining convenience with luxury and we’re happy to extend this partnership to travelers in India. With this unique partnership, SPG members can now get an extra reward for taking an Uber anytime anywhere,’ said Amit Jain, President, Uber India.