STA hosts culinary events, launches Spectacular Saudi campaign

The Saudi Tourism Authority (STA) hosted a series of exclusive events including Epicurean Saudi in Mumbai, and Brewtopia – A Qahwa Experience in Bengaluru and Delhi, offering dining and coffee appreciation pop-ups.

Specially curated for select travel trade partners and media influencers, the goal was to give attendees an immersive sneak peek into Saudi’s diverse gastronomic traditions and offerings, further positioning the country as a premier destination for travellers. 

Epicurean Saudi, the culinary event held at the Four Seasons Hotel Mumbai was a culinary journey curated by Chef Rakan Aloraifi to present his innovative take on Saudi cuisine. Joining him was Chef Surabhi, whose expertise in blending flavours. Together, they crafted a menu that not only highlighted the traditional ingredients and techniques of Saudi Arabia but also pushed the boundaries of culinary exploration and innovation. 

The event also played a strategic role in STA’s ongoing efforts to promote Saudi as a premium travel destination. By offering a firsthand experience of Saudi’s culinary excellence, STA sought to strengthen its relationships with key players in the Indian travel trade, inspiring them to introduce Saudi as a must-visit destination to their clients.

Brewtopia – A Qahwa Experience, held at Olive Beach in Bengaluru and Qla in Delhi, welcomed over 50 members of travel trade associations, offering them an immersive taste of Saudi’s rich coffee culture. It included an insightful presentation on the origins of coffee and a demonstration of traditional qahwa preparation by experts Ganga and Pavan, founders of Coffee Mechanics and Kana.

Saudi’s national tourism brand, Saudi Welcome to Arabia also launched its first-ever integrated consumer campaign for the Indian market, titled Spectacular Saudi. This groundbreaking campaign offers travellers a captivating blend of ancient tales and modern marvels, revealing a side of Saudi that goes beyond expectations. It showcases iconic landscapes and unique experiences, making it a must-visit for Indian travellers.