Radisson Noida Looking Forward to Reach out Leisure & MICE Market

WITH A brand new identity, renovated room, re-imagined event space and a new oriental restaurant, Radisson Noida (earlier known as Park Plaza) is all set to begin 2018 on a high note. The hotel is going for a refurbishment of their event spaces and renovation of Business Class Lounge to further upgrade the experience of the guests. BW Hotelier spoke to Ramendra Pratap Singh, General Manager, Radisson Noida who spoke about the changes in the hotel after its rebranding.

“While we are yet to see the full potential and will be able to realize the effective change in 2018, we can see the green shoots. Our Sun brunches has seen huge jump in foot fall, ARR is increased by 7-8 per cent vs Last Year , dining loyalty program has seen 100 per cent jump in just four months of launch, banquets have seen 22 per cent increase in revenue,” Singh told us.

According to Singh, the major source of business comes from corporate travellers and with the new identity of Radisson the hotel look forward to reach out leisure and MICE market. “After the renovation, we now have 4300 sq. feet clear space compared to the 3700 Sq. feet earlier and now can easily accommodate event with capacity of around 350 guests.  With the larger space to host events, we are reaching out to the companies who cater to MICE Business,” he added.

Noida as a Hospitality destination have grown in past couple of years and seeing the trend one can expect more hospitality brands coming to Noida in near future.  With easy connectivity to Delhi through DND and India Expo Mart in Greater Noida makes it an ideal destination for hosting large events at ease. 

Singh believes that while hospitality industry is one of the growing industries, one of the major challenges faced is the unavailability of skilled work force at different levels. “Another challenge the industry faces is understanding the consumer behaviour.  Today’s guests are well travelled and are exposed to the different cultures and anything less than perfect can easily hamper the brand image,” he further stated.