By Bikramjit Ray
THE PREFERRED Hotels & Resorts Group, announced its rebranding at a press meet held in New Delhi. The group has 650 hotels on its portfolio around the world, 30 of which are in India. Lindsey Ueberroth, (see photo left) President and CEO of the company is in town to expand on the groups plans for the subcontinent.
Ueberroth spoke to a select group of media persons at the launch of the move from a multi-branded business model to one master brand, Preferred Hotels & Resorts.
’In a time when seemingly every hotel company is introducing new brands that target specific demographics, we are doing the opposite by transitioning from a house of brands to a branded house,’ said Ueberroth, at the media launch.
Effective immediately, all of the company’s 650 member hotels and resorts are represented by the Preferred Hotels & Resorts brand. Understanding that travelers have different objectives for each individual trip, each property has been aligned with one of five new collections’ Legend, LVX, Lifestyle, Connect, and Preferred Residences ’ which provide a more intuitive way for consumers to search, consider, and book their lodging based on the type of luxury experience they are seeking.
’We are delighted to announce this important milestone for Preferred Hotels &Resorts in India. As we commence a significant phase in the brand’s journey to better create outstanding luxury travel experiences across the world, we are confident that our new collections shall be welcomed by both our member hotels and discerning Indian clientele,’ added Saurabh Rai, (see photo right) Area Managing Director of South Asia and Middle East for Preferred Hotels & Resorts.
Preferred Hotels & Resorts began its operations in India in 2002, with the signing of its first member hotel in the country, The Imperial, New Delhi. Today, the brand has a strong presence in the market, featuring strategic relationships with prominent brands such as The Leela Group, ITC Hotels, and Dusit Bird Hotels and a diverse portfolio of 30 member hotels across significant destinations such as Bengaluru, Chennai, Goa,Gurgaon, Hyderabad, Jaisalmer, Kerala, Kolkata, Mumbai, New Delhi, Noida, and Udaipur.
Ueberroth told us, that the plan was to increase their present strength in India of 30 hotels to 45 by the end of 2018.
Bikramjit Ray is Executive Editor, BW Hotelier.
THE PREFERRED Hotels & Resorts Group, announced its rebranding at a press meet held in New Delhi. The group has 650 hotels on its portfolio around the world, 30 of which are in India. Lindsey Ueberroth, (see photo left) President and CEO of the company is in town to expand on the groups plans for the subcontinent.
Ueberroth spoke to a select group of media persons at the launch of the move from a multi-branded business model to one master brand, Preferred Hotels & Resorts.
’In a time when seemingly every hotel company is introducing new brands that target specific demographics, we are doing the opposite by transitioning from a house of brands to a branded house,’ said Ueberroth, at the media launch.
Effective immediately, all of the company’s 650 member hotels and resorts are represented by the Preferred Hotels & Resorts brand. Understanding that travelers have different objectives for each individual trip, each property has been aligned with one of five new collections’ Legend, LVX, Lifestyle, Connect, and Preferred Residences ’ which provide a more intuitive way for consumers to search, consider, and book their lodging based on the type of luxury experience they are seeking.
’We are delighted to announce this important milestone for Preferred Hotels &Resorts in India. As we commence a significant phase in the brand’s journey to better create outstanding luxury travel experiences across the world, we are confident that our new collections shall be welcomed by both our member hotels and discerning Indian clientele,’ added Saurabh Rai, (see photo right) Area Managing Director of South Asia and Middle East for Preferred Hotels & Resorts.
Preferred Hotels & Resorts began its operations in India in 2002, with the signing of its first member hotel in the country, The Imperial, New Delhi. Today, the brand has a strong presence in the market, featuring strategic relationships with prominent brands such as The Leela Group, ITC Hotels, and Dusit Bird Hotels and a diverse portfolio of 30 member hotels across significant destinations such as Bengaluru, Chennai, Goa,Gurgaon, Hyderabad, Jaisalmer, Kerala, Kolkata, Mumbai, New Delhi, Noida, and Udaipur.
Ueberroth told us, that the plan was to increase their present strength in India of 30 hotels to 45 by the end of 2018.
Bikramjit Ray is Executive Editor, BW Hotelier.
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