New Ananda Spa to Open in Roha, Maharashtra in 2017

By Rashmi Pradhan AshokAnandaUSETHERE IS a new Ananda Spa on the horizon. The destination spa, Ananda in the Himalayas situated in Tehri Garwal, Uttaranchal is working towards opening its second destination spa, this time in Roha, in the Raigad district of Maharashtra. Ashok Khanna, Founder and Managing Director, Ananda, (see photo) in an exclusive interview with BW Hotelier gave us more details, the ’destination spa is all about health and wellness. They are set up away from urban sprawls, close to nature. The Ananda in the Sahyadris, which will open in 2017, is owned by Aniruddha Deshpande, of City Group, who has also developed Amanora Park Town in Pune. We (Ananda) will manage the property.’ ’Spread across 300 acres, the project in Roha will be a mix of destination spa, resort and luxury residences. The destination spa will have 25 villas, the resort will have 55 rooms and the luxury residences will have 40 units, which will be sold. The project is adjoining the Phansad Wildlife Sanctuary and 50 to 60 per cent of the area is water bodies,’ Khanna told us. Construction is expected to be complete by next year and the resort will be operational by the beginning of 2017. The approximate investment for the two projects (villa and resort) is around Rs 200 crores, according to him. ’Guests who come to the spa will do so under various packages which last from a four to 21 days, much like the Ananda in the Himalayas. The spa can be used by the villa as well as resort, although resort residents will need prior appointments. The treatment will vary slightly compared to Ananda in the Himalayas,’ he added. Speaking about the need for another Ananda property, that too 15 years after the first, Khanna said, ’We realized that our guests in the western region find it difficult to reach Ananda in the Himalayas. Having a destination spa in the same region makes it more convenient for short stay guests who can go for 4 or 5 day wellness packages.’ In 2000, we opened Ananda in the Himalayas, which has undergone a complete refurbishment recently. Running a destination spa is an expensive affair, you cannot build too many of them. You have to take time and build selectively in order not to dilute the brand.’ Ananda also runs Ananda Spa Institute in Hyderabad. The author is Assistant Editor at BW Hotelier.

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