Luxury Living: Today’s consumer see luxury as more than a transaction, rather a pursuit of lifestyle!

Evolving aspirations of the globetrotting affluent class are redefining luxury. Exposure to international standards has hugely affected their perspective of comfort, and most effectively, their opulence has become the precursor of modern innovations. All these factors have introduced colossal transformation in the realty sector over the years. The multifarious changes include the intertwining of ultra-modern facilities that not only provide convenience to customers rather reflects the grandeur of living. Continuous innovation, research, and development are facilitating developers to satisfy the wants of prospective buyers.

Rising disposable income, increasing aspirations, continuously changing lifestyle and financial interest are some common factors that make buyers decide about investment in real estate projects. Whenever they look for such an option, they give priority to luxury and grandeur as they exhibit social status.

Internationally acclaimed designers are now being roped in to bring in their global experience and unique design sensibilities in Indian reality projects. Designing aspects have moved beyond necessity, and now also consider luxury and comfort factors while creating modern homes. Drifting fresh air to inhale, continuous sun rays to bask and a view of azure sky are ensured for each apartment, besides having water bodies in the complex. Smooth connectivity of the destination with other places is given the topmost priority, besides the availability of social infrastructure, while deciding about the project.

Having more time to spend with family, pursue a passion is equivalent to luxury. Nowadays clubhouses have become a mandatory element of luxury housing projects, which provide a plethora of amenities at a place and saves time. Residents can avail the facilities of private theatre and restaurants within the premises. Besides, the health-conscious generation can reap the benefits of options such as gym, spa, and playing area. These luxuriously designed places deliver world-class services for which people need to go out. Residents can schedule their activities as per their free time. The concept of providing golf carts to make the travel convenient within the gated condominium is another example of luxury of comfort provided to the residents.

The inclusion of technological innovations has helped builders enhance comfort in the life of dwellers. Technologies have made them provide some extended facilities to residents. Further, they design homes leaving enough scope for owners to add more technological features, including automated solutions and smart appliances. The provision of providing white goods is another aspect of luxury provided by developers in ready to move in homes.

Automated security systems are another key attraction in today’s luxury homes. Gated communities offer the luxury of safety and security with a multi-tier security course from entering the complex to reaching the doorstep. Not only the apartment but the entire condominiums are designed with fortification which ensures safety of kids and elderly. The safety features attached to homes boost the security of homes giving minute detail to owners on the smartphone. Luxury homes are fitted with various advanced security features, say single sensor entry alarm, doorbell cameras, and motion sensors. IoT enables owners to control all the security devices remotely.  

Increasing environmental pollution has affected every walk of life including business activities and the sentiment of buyers. Developers are not only adopting green building practices but also leaving adequate space for greenery in premises. Energy-efficient technology, proper waste management, rainwater harvesting system, tree plantation, etc. are some of the steps; realtors take to maintain environmental sustainability in projects built as per government guidelines.

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Karan Kumar

Guest Author The author is the Chief Marketing Officer at DLF Limited

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