KURL-ON HAS launched mattresses to celebrate the wedding season and the spirit of gifting for the newly-weds. Designed to reflect the unique wedding traditions from 10 different states across India ranging from Mysore to Gujarat to Punjab, Kurl-on’s new wedding mattress is made from soft fabric with added layers of soft foam and quilting for greater comfort.
Speaking about the wedding-themed mattress, Sudhakar Pai, Chairman & Managing Director – Kurl-on, said, “At Kurl-on we are driven by the passion for innovation. The launch of the first-ever state-themed mattress for the wedding season bears testimony to our innovation prowess. Indian weddings with its elaborate rituals and customs also have the tradition of giving gifts to the newly-weds. Kurl-on was quick to identify the gap for traditional gifts to the newly-weds. The introduction of the themed mattress for the wedding season is a reflection of Kurl-on’s strategy and to address the growing need among consumers for unique and tradition-reflecting gifting options for the newly-weds”.