Jumeirah Olhahali Island has announced the appointment of Joseph Alexander El-Masri as the new Director of Sales and Marketing. A British national and seasoned hospitality professional, El-Masri brings a wealth of experience and a proven track record in the luxury hospitality sector.
El-Masri has held leadership positions within the brand since 2019. Awarded the brand’s “Rising Star” award in both 2021 and 2022, he first honed his expertise in sales and marketing as the Associate Director of Sales at Jumeirah Zabeel Saray and Director of Sales at Jumeirah Emirates Towers before evolving into his largest executive role as Complex Director of Sales at Madinat Jumeirah.
“El-Masri’s strong familiarity with the Maldives destination and his profound understanding of the Jumeirah brand and culture make him an invaluable addition to our resort. His proven track record with Jumeirah, particularly in driving significant revenue growth and building strong partner relationships, will be instrumental in enhancing our market position and delivering outstanding results at Jumeirah Olhahali Island” said Mohamed Ashraf, General Manager of Jumeirah Olhahali Island.
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