ITC Royal Bengal, ITC Sonar celebrates Christmas by paying an ode to cultural heritage of Bengal

At ITC Sonar paid a tribute to the age-old Sholapith craft of West Bengal by creating a Shola Christmas tree. This Shola is intricately crafted into delicate figures, artefacts and ornaments. Traditionally used to adorn and embellish, the Shola headgear of a bridal couple is a mandatory element in a Bengali marriage. The Shola Christmas Tree is a unique amalgamation of traditional hand-crafted shola in a contemporary design. Snowflake alpona adorns the floor as a golden snowflake forms the star atop the tree. Adding to the spirit of the region, traditionally woven ‘gamchas’ decorate the festive gift boxes beside the tree.

While at ITC Royal Bengal embraced the 19th century Dutch-Bengal style of Patachitra art. Hand-painted by local artist Soumyadeep Roy, the Christmas tree is a visualisation of the traditional Nativity Scene, depicting the birth of Jesus. Through vibrant colours and a dynamic style - this tree illustrates people from across the world coming together to join in the celebrations of this festive season.

“At ITC Hotels, our WelcomArt initiative celebrates indigenous art, providing a platform to local artists. As per tradition our hand crafted Christmas Trees imbibe modernity, while rejoicing in the cultural heritage of the region. This is in keeping with our ethos of Responsible Luxury, part of our initiative to help sustain the intrinsic flavour of the region,” said Tejinder Singh, Area Manager East, ITC Hotels & Cluster General Manager, ITC Royal Bengal & ITC Sonar.