Indian film and TV industry members to attend Brisbane Test

On December 14, 2024, 15 representatives from the Indian film and TV industry are attending the first day of the Brisbane Test between Australia and India, hosted by Tourism Australia and Tourism Events Queensland. These advocates, who collectively reach an audience of approximately 55 million on social media, will share their experiences in Australia.

Tourism Australia Managing Director Phillipa Harrison said this activity is part of a wider programme of work to promote Australia into India throughout the Border-Gavaskar Trophy, “With Indian cricket fans tuning in to watch the Test series in enormous numbers now is the perfect time for us to ramp up our activity in India and encourage travellers in the market to plan and book an Australian holiday. Tourism Australia is doing just that through our latest campaign Howzat for a holiday? which is running in India throughout the Test series, and we have also increased our presence on social media in the market."

Phillipa further added, "Former Australian Test cricketer David Warner features in a new social content series on our @australia social channels which welcomes Indian travellers to his favourite Australian holiday destinations.  The promotion of Australia on social media into India will also be amplified by the India Mega-Famil we are hosting, with the support of Tourism Events Queensland. The 15 influencers visiting Australia will be sharing their experiences back to 55 million followers back in India."

“With 1.4 billion people and more Indians looking to travel internationally the potential of the market is endless and we want to make sure Australia is front of mind for all Indian travellers as they look for a destination for their next holiday,” she concluded.  

The advocates, including notable figures such as Mini Mathur, Kabir Khan, Ishaan Khatter, and Saiyami Kher, will also explore various Queensland locations, including the Gold Coast and the Great Barrier Reef, after the cricket match.