By BW Hotelier
IN 2013 DELHI welcomed the most number of Chinese tourists followed by Bangalore and numbers are only going to get better and better.- As India moves towards extending its new visa-on-arrival programme to tourists from 180 countries, Chinese visitor arrivals into India is expected to increase more than 30 per cent by 2023. Cities such as New Delhi, Bangalore, Kolkata, Jaipur, Mumbai and Chennai are expected to be amongst the most popular destinations for Chinese travellers., according to a comprehensive study into the Chinese traveller market, commissioned by the InterContinental Hotel Group (IHG) and Oxford Economics, released recently.
Titled-
The Future of Chinese Travel,-the
-report shows that favourable economic and demographic trends shaping the Chinese travel market are set to fuel huge increases in demand for international travel over the next decade. It reveals the opportunities this-growth-will present, as Chinese traveller preferences evolve towards long-haul, leisure-driven travel.
’More travellers mean more tourism spend and we can expect both from inbound Chinese travellers over the coming decade.-We know from the research that travel facilitation reforms can greatly impact the volume of travel into a country, and India's new-visa-on-arrival programme will be a key factor in encouraging more Chinese travel into this amazing country,’ commented Shantha de Silva, Head of South West Asia, IHG.
’The Indian government is placing more emphasis on enhancing its draw as a destination through infrastructure development, building up key tourist attractions and presenting a cleaner India through the national Swachh Bharat Abhiyan. We are also aligned with this goal through our-
year-long pledge-to support the-
Clean India campaign-and our continued growth which will bring even more high quality hotels to the country to help cater to the projected boom in Chinese travel,’-he added.
According to the study, annual arrivals from China to countries across the world will total nearly 97 million by 2023 (an increase of five per cent per year). 88 million Chinese households will be able to travel overseas by 2023.
The three key trends in Chinese travel which will emerge over the next decade, according to the study was a huge growth of long-haul travel’China will overtake the US, UK and Germany to become the largest source market for long-haul travellers by 2020; Chinese travellers will mix business with pleasure with nearly 62 per cent outbound travel being leisure-driven by 2023; Chinese travellers will spend more during overseas trips’growth is expected to be nearly 75 per cent in nominal terms by 2023.
The study also stated that the primary destinations for Chinese outbound travellers would be cities’with over 85 per cent heading to major cities around the world.
Access is key to attracting Chinese tourists’destinations with easier access, including simpler visa policies will gain most, which will mean more Chinese visitors to India in the decade from 2013.