IMOT participates in ATOAI to boost adventure travel

The Israel Ministry of Tourism (IMOT) participated in the Adventure Tour Operators Association of India (ATOAI) convention in Tawang, Arunachal Pradesh, marking its first involvement in the event. The aim was to showcase Israel as a destination for adventure tourism while building connections with Indian tour operators and tourism professionals.

IMOT discussed sustainable adventure travel initiatives and explored opportunities for collaboration, including familiarisation trips for agents to experience Israel's adventure offerings firsthand.

Amruta Bangera, Director of Marketing, IMOT-India underscored Isarel’s commitment to promoting leisure travel, especially the adventure segment. Highlighting the country’s appeal as a dynamic destination for thrill-seekers, she stated, “Israel’s diverse landscapes and activities – from hiking in the rugged mountains of Eilat to rappelling in Golan Heights and scuba diving in the Red Sea – make it an unparalleled adventure spot. Our participation in this convention gave us an understanding of the Indian adventure market and travellers’ profiles, opening doors for long-term partnerships.” It also encouraged the agents to include Israel’s adventure experiences in their offerings.  

With an increase in Indian tourists visiting Israel—8,500 from January to October—and upcoming Jubilee celebrations, IMOT is focussed on expanding its tourism offerings and fostering long-term partnerships in the adventure travel sector.