Hilton collaborates with Sidharth Malhotra for ‘It Matters Where You Stay’ campaign

Hilton has announced a collaboration with Sidharth Malhotra aligned with the brand’s plans to extend its global marketing platform, Hilton. For The Stay, with new initiatives and investments tailored to the Indian market. The collaboration aims to drive deeper engagement with the platform and emphasise the importance of the Stay as a pivotal part of any travel experience.

Malhotra on the collaboration stated, "Travelling the world, both for work and leisure, has taught me that it’s not just about where you stay but the entire experience of how it makes you feel. I am always on the lookout for places that offer comfort, elegance, and a sense of home no matter where you are. That’s why I'm excited to be a part of the ‘It Matters Where You Stay’ campaign and share what makes a Hilton stay different.”

As it continues its strategic expansion in India, the brand is set to triple its portfolio in the coming years, opening new hotels in destinations across the country and diversifying its brand offering to meet rising travel demand in India. The celebrity collaborations aim to showcase its dedication to delivering personalised guest experiences. Each element of the Stay is tailored to individual preferences, demonstrating Hilton’s commitment to exceptional service.

Ben George, Senior Vice President and Commercial Director, APAC, Hilton, stated, "Our latest activations are a natural extension of our ‘Hilton. For The Stay’ platform in India. Our guests in India crave personalised, authentic experiences, and the stories we will tell together, with renowned names like Sidharth Malhotra will inspire guests to dream, book and experience their very own Hilton Stays, exactly the way they want. With more people in India travelling than ever before, we now have even more ways to highlight how a Hilton Stay – driven by our signature hospitality – just feels different.”