Goibibo launches 'No-Compromise' campaign
To celebrate the launch, Goibibo is offering a limited-time 50 per cent discount (up to Rs 2000) on the first hotel booking via its platform
Goibibo, one of India’s popular travel brands, has revealed the next phase of its ‘No-Compromise’ campaign, this time focussing on Tamil Nadu and Kerala. The campaign’s digital film, featuring brand ambassadors Jayaram and Kalidas, captures the nostalgia of classic Tamil cinema, reaching audiences through Goibibo's social media platforms.
The storyline reconnects fans with beloved characters from the iconic movie Panchathanthiram. In the ad, Jayaram faces pressure to find the perfect hotel for a family trip and considers consulting his classic "friends"—Ram, Reddy, Hegde, and Vedham—until his son Kalidas suggests a simpler solution: booking through Goibibo. With over 35 lakh user reviews, Goibibo provides an easy way to select the ideal hotel.
Raj Rishi Singh, Chief Marketing Officer, Goibibo, said, “This campaign taps into the rich nostalgia of a beloved classic while showcasing Goibibo as the go-to platform for a ‘No-compromise’ vacation. By blending familiarity with modern-day convenience, we want to remind travellers that booking with Goibibo means informed choices, better options, and ultimately, smarter travel.”
To celebrate the launch, Goibibo is offering a limited-time 50 per cent discount (up to Rs 2000) on the first hotel booking via its platform.
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