By Rashmi Pradhan
THE PRIME focus of the Leela Mumbai would be to retain its leadership position in the North Mumbai market. This is what Sameer Sud, the new General Manager (see photo) of the 391-room Leela Mumbai property had to say during an exclusive chat with BW Hotelier recently.
The flagship property of The Leela Palaces Hotels and Resorts sees an average occupancy rate of between 60 and 70 per cent, according to Sud.
When asked about other areas which he would like to focus on during his tenure, Sud told us, ’We are looking at focusing on F&B operations. We have (F&B) activities planned out for the year, which we review quarterly. We come up with promotional activities at our F&B outlets every now and then. We will be using social media to promote these activities directly to our patrons.’
Sud told us that his sales and marketing efforts were focused on reaching out to both the domestic and international markets and positioning the (Leela) brand as a preferred destination.
’Besides rooms, banqueting plays a crucial part of revenues, on average we make Rs 2 crore a month comes from banquets, events and social activities,’ he clarified.
Speaking on the challenges ahead, Sud told BW Hotelier, Mumbai was a very price sensitive market, like many other industries, the hospitality sector in Mumbai was very competitive--’However as it gets more competitive, it gets more innovative and mature. Every hotel has its own strengths which help to retain business and reach out to new customers. We continue working on our strengths and keep innovating on our products and services. Customers enjoy the option of having more to choose from.’
The author is Assistant Editor of BW Hotelier.