By Stephen D’souza
OVER TIME, JW Marriott Hotel Mumbai Sahar has retained its position as the ideal destination for both business and leisure travellers from the upper-middle segment. Cashing in on this foundational advantage, we have managed to circumvent the threat of the standalone restaurants. I am happy to say that our F&B revenues have not been affected. The question remains why?
We at JW Mumbai offer our guests two F&B outlets- JW Cafe, an all day dining multi-cuisine restaurant with a North Indian Cuisine speciality and Romano’s which is an authentic home style Italian restaurant serving up food true to the regions of Sicily, Milan, Rome, Naples and Florence. These two restaurants, together, offer our customers a huge array of foods. JW Cafe also serves Japanese, Thai, Arabic and Western cuisines. The sheer diversity of the menus allows us to attract, retain and cater to a wide variety of people. The advantage of giving choice is what shields us and puts us ahead of the standalone threat.
Other than this, hotel restaurants inherently have an advantage over standalones, in the sense that they are affiliated with a global brand that inspires loyalty from its guests for the reputation of the unmatched quality of services provided.
The market today is growing, there is enough space for everyone and there is a wide range of people whose needs are to be catered to, and that is why standalones do not hamper the business of hotel restaurants. As a hotel, we reach out to a wider audience by offering F&B requirements such as weddings, events and conferences. This acts as an added advantage to the hotel.
However, we cannot dare to believe that our advantages are status quoist and aggressively market ourselves to stay ahead of the competition and attract more customers for our in-house restaurants. We at JW use promotions like offering Sunday brunch, Sea food nights, BBQ evenings, having the largest vegetarian spread in town etc. We also have specialized Expat and local Chefs on board for each cuisine to ensure that the authenticity is maintained. Along with this, we are constantly innovating and creating options for our guests to indulge with various cuisines under one roof.
Though the standalone restaurants exist, thanks to our global presence, the services provided by us are definitely a league apart. And although we must credit social media and our digital presence for playing an important role in attracting and sustaining business, it is our customers who have been our biggest endorsers and promoters and as long as we continue to uphold our standards and keep trying to meet their needs and expectations, we have no competition to fear.
The author is-Director of Food & Beverage, JW Marriott Hotel Mumbai Sahar.
OVER TIME, JW Marriott Hotel Mumbai Sahar has retained its position as the ideal destination for both business and leisure travellers from the upper-middle segment. Cashing in on this foundational advantage, we have managed to circumvent the threat of the standalone restaurants. I am happy to say that our F&B revenues have not been affected. The question remains why?
We at JW Mumbai offer our guests two F&B outlets- JW Cafe, an all day dining multi-cuisine restaurant with a North Indian Cuisine speciality and Romano’s which is an authentic home style Italian restaurant serving up food true to the regions of Sicily, Milan, Rome, Naples and Florence. These two restaurants, together, offer our customers a huge array of foods. JW Cafe also serves Japanese, Thai, Arabic and Western cuisines. The sheer diversity of the menus allows us to attract, retain and cater to a wide variety of people. The advantage of giving choice is what shields us and puts us ahead of the standalone threat.
Other than this, hotel restaurants inherently have an advantage over standalones, in the sense that they are affiliated with a global brand that inspires loyalty from its guests for the reputation of the unmatched quality of services provided.
The market today is growing, there is enough space for everyone and there is a wide range of people whose needs are to be catered to, and that is why standalones do not hamper the business of hotel restaurants. As a hotel, we reach out to a wider audience by offering F&B requirements such as weddings, events and conferences. This acts as an added advantage to the hotel.
However, we cannot dare to believe that our advantages are status quoist and aggressively market ourselves to stay ahead of the competition and attract more customers for our in-house restaurants. We at JW use promotions like offering Sunday brunch, Sea food nights, BBQ evenings, having the largest vegetarian spread in town etc. We also have specialized Expat and local Chefs on board for each cuisine to ensure that the authenticity is maintained. Along with this, we are constantly innovating and creating options for our guests to indulge with various cuisines under one roof.
Though the standalone restaurants exist, thanks to our global presence, the services provided by us are definitely a league apart. And although we must credit social media and our digital presence for playing an important role in attracting and sustaining business, it is our customers who have been our biggest endorsers and promoters and as long as we continue to uphold our standards and keep trying to meet their needs and expectations, we have no competition to fear.
The author is-Director of Food & Beverage, JW Marriott Hotel Mumbai Sahar.
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