DET unveils Dubai, A Whole New You campaign

Dubai Department of Economy and Tourism has announced the launch of its latest campaign, ‘Dubai, A Whole New You’, featuring Saif Ali Khan and Sara Ali Khan across Dubai. The campaign video showcases their dynamic relationship blossoming against the backdrop of Dubai's landscape.

The duo gets competitive at the Real Madrid World theme park, setting the tone for new adventures that Dubai offers including cruising through the waters in a jet car, dining at Krasota and more. Dubai wins them over, as they discover ‘A Whole New You’ in each other. 

The campaign aims to bring families together to unwind and rebond in Dubai. Through unique adventures and exciting experiences, the duo take a break from their everyday hustle to reconnect as a family, coming together to tick off items on their bucket list and revelling in all that the city has to offer. It is a showcase of how Indian families can also foster stronger connections with each other when travelling.  

Bader Ali Habib, Regional Head of Proximity Markets, Dubai Department of Economy and Tourism stated, “As we launch our new campaign, our steadfast focus remains on enriching Dubai's tourism offerings for Indian families. Dubai offers an array of captivating experiences spanning art, culture, adventure, gastronomy, as well as retail and outdoor attractions that are second to none. Through this campaign, we reaffirm our commitment to setting global benchmarks in tourism, inviting families across the country to create their own cherished moments in the heart of this vibrant destination.”

Saif Ali Khan expressed his delight, saying, "It has been an absolute honour to collaborate with the Dubai Department of Economy and Tourism for their inspiring campaign, 'Dubai, A Whole New You.' Watching Sara grow beyond a daughter into a co-artist, and now working with her, has been a special experience. Our busy schedules often leave us with limited occasions to explore and enjoy activities together, so to see Dubai through her eyes was terrific. It was a great opportunity for us to truly soak in the best of Dubai, experience its incredible offerings, and spend quality time together.”

“It was amazing to discover Dubai through my abba’s eyes, and of course to take him to cute, Instagrammable spots. I love family vacations, and this one was particularly special as it allowed me to hang out with my dad and take him on fun adventures. I love setting off on short getaways from India, and Dubai has something new and interesting to offer every time I visit, creating memories that will last a lifetime,” added Sara Ali Khan.