IN 2016, Chandon introduced India to its Party Starter campaign, an initiative that involved innovative brand campaigns, limited-edition bottles, and even a party anthem in 2017 featuring Bollywood icon Sonam Kapoor and musician Anushka Manchanda. In 2018, Chandon launched its second edition of The Party Starter with a digital campaign - The Party Starter Stories. The year-long campaign presented six interesting stories of eight-game changers - Irrfan Khan, Kalki Koechlin, Mithali Raaj and Jwala Gupta, Rohit Sharma, Malini Agarwal, Cyrus Sahukar and Kaneez Surka.
This year Chandon launches The Party Starter Series 2.0, saluting people across various genres that have made a difference and made a difference in their field. The series delved deep into each achiever’s personal and professional journey, and educated the viewer on how Chandon is the perfect partner for every “party” moment.
The campaign kicked off with Bollywood's Rising Star, Vicky Kaushal followed with an interesting mix of influencers from different walks of life. Third episode featured Celebrity Chef Ranveer Brar and Shilarna Vaze aka Chef Chinu with their zeal for the culinary world. BW Hotelier spoke to Chef Brar who threw some light on the association.
Brief us about your association with Chandon
I am delighted to be associated with Chandon for The Party Starter campaign. It’s a great feeling to be recognized as a game changer in the culinary industry! Chandon for me is about celebrating and enjoying every moment of my life!
What is your take upon this initiative?
The Party Starter series is a great platform and initiative by Chandon. It's an interesting format to present inspirational stories of game-changers from various walks of life.
I am always serious and focused while shooting for my TV Shows. So, when Chandon approached me for this fun format I immediately agreed to show off my cooking skills over–with a hint of competitiveness with Chef Shilarna Vaze. We chat on various topics from our challenges to moments of triumphs with the ultimate Partystarter.
Being a game changer in the culinary field, what is your way forward?
My way forward is to explore, learn and innovate more – travel the world and enjoy the glocal experiences
Tell us about your journey in this industry so far.
Food to me has always been this institution where learning never ceases. From cooking at the Langar at a young age to exploring food on the streets of Lucknow, food has touched me in different ways.
After IHM Lucknow, I started off as Hotel Operations Management trainee with the Taj group. I moved on to Taj Goa, opened three restaurants in one hotel in Goa. Then, I joined The Oberoi group, the Radisson, became an executive chef at the age of 25 with Radisson Noida, and opened an entire hotel. After that, I moved to the Claridges.
I had a serendipitous opportunity to try something new in the US and opened quite a few restaurants there. I came back to India after a couple of years and joined the Accor group and started working on restaurants for myself, eventually. Additionally, I was also showcasing and documenting food on television and continue doing the same even now. From hotel restaurants to a heritage hotel, and to cruise kitchens, my career path in the hospitality industry thus far has been very happily memorable.
What are a few of the challenges faced by you?
For me, every new day has an interesting challenge – because the world around us is changing very fast and especially the world of food. So you can never be the know it all man when it comes to food!