By Bikramjit Ray
BILLIONAIRE BINOD Chaudhury (see picture) in an exclusive interview with BW Hotelier discussed his venture into Hospitality with the launch of CG Hotels & Resorts, spread over eight brands with 88 hotels in 63 destinations spread in 11 countries. Chaudhury also told us about his strategic partnership with Fern Hotels and Resorts.
CG Hotels and Resorts has taken a strategic investment in Concept Hospitality which owns the Fern Brand in India (Fern Hotels and Resorts, the Fern Residency and the Beacon).- As part of the alliance, the group will be investing approximately Rs 50 crore in promoting the venture. Apart from this, CG Hotels and Resorts will actively invest in assets giving Fern a much broader National and International reach. The group’s vision is to grow to 200 hotels by 2020 and play a dominant role in the hospitality space globally. All this will be achieved through acquisition, last mile funding and management of new assets, Chaudhury told BW Hotelier.
Speaking about the merger, Chaudhury, who is Chairman of CG Corp Global said, ’We are glad to announce the strategic alliance with the Concept Hospitality. The Fern Hotels & Resorts is amongst one of the fastest growing hotel brands in India with 1200 rooms and suites under management and another 1500 rooms expected shortly. We also believe in their ’environmentally sensitive hotels’ philosophy and hope to take the brand to lot a number of destinations--in India and abroad.’
CG hotels has several international sales offices which will help promote all hotels (both under its in-house brand Zinc Hospitality and Concept Hospitality) by offering a broader platform and international reach.
CG-Corp Global has-a portfolio of complementary businesses comprising over 90 companies and 60 brands that cover over 5 continents and employs more than 6000 employees in around 30 countries.
Bikramjit Ray is Executive Editor, BW Hotelier.-