Borges launches Olive Leaf Infusion at World Food India 2024

Borges, has introduced its latest innovation, Borges Olive Leaf Infusion, at World Food India 2024 in New Delhi's Bharat Mandapam. This new beverage highlights the often-overlooked health benefits of olive leaves, long celebrated alongside olive oil for their wellness properties.

Made in India, specifically in Rajasthan, the Borges Olive Leaf Infusion is crafted from 100 per cent real olive leaves, known for their rich oleuropein content.The caffeine-free infusion also boasts twice the antioxidants of green tea. Available in four flavours—Classic, Lemongrass, Basil, and Mint—the drink caters to health-conscious consumers seeking an alternative to traditional beverages. Borges aims to offer a mindful, health-focused lifestyle with this infusion.

Speaking on the launch, Vishal Gupta, Managing Director of Borges India Private Limited, said,In our fast-paced world, filled with responsibilities and distractions, self-care often takes a back seat.We rush from task to task, forgetting to stop and breathe. It is very important today to take good care of oneself. At Borges we know what matters: YOU matter. Self-care isn’t selfish, it is essential. We Encourage everyone to do it. This was the inspiration behind our newest product: Olive leaf infusion.It’s more than just a beverage; it’s an opportunity to pause, breathe, and reconnect with yourself, enriching your “Aha” moment because YOU matter.”

The product is already accessible on some e-commerce platforms, offering consumers an easy way to incorporate the benefits of olive leaves into their daily routines.