Blue Star Launches New Room Air Conditioners with In-Built Air Purifiers that Improve the Quality of Life

AIR CONDITIONING and commercial refrigeration major Blue Star Limited announced the launch of a new and innovative model of a room air conditioner with an in-built air purifier, which cools and purifies the air in the room at the same time.

Blue Star’s new 5 Star inverter AC with in-built air purifier not only delivers powerful cooling during summers but also simultaneously purifies the indoor air. It has the capability to function as a standalone air purifier during winters, and that too without switching on the machine’s compressor, thereby ensuring low electricity consumption. Powered by the unique Contact Microbiocidal Anti PM 2.5 Technology, this AC is proven to remove harmful pollutant particulate matters such as PM 2.5 with reduced efficacy of 99.39%. With a unique Double Stage Fortified Filtration mechanism and SensAir technology, it can efficiently tackle micro-organisms and sense the indoor air quality and speeds up the air purification process automatically when required. Real-time monitoring is enabled in this AC through an LED display indicator.

The maintenance cost of the air purifier is also negligible as the key filter operates on the unique Contact Microbiocidal Filtration Technology making it easy to wash and does not require regular replacement. This feature makes this AC ideal for the residential and light commercial segments.

Blue Star, which completed 75 years in 2018, had forayed into the residential segment in 2011 and has since grown from strength to strength, year-after-year, by outperforming the industry. The Company’s air conditioners are well known for quality, reliability and durability, and have earned the trust of millions of customers. Making Blue Star one of the significant players in the industry with a market share of around 12.5%.

Going ahead, Blue Star intends to make deeper inroads into various customer segments and geographies and grow its market share with a wide array of superior and innovative products across various price points. In its next phase of growth, Blue Star aims to shift orbit and accelerate growth by penetrating deeper across the length and breadth of India. 

In order to achieve its next level of growth, Blue Star recently rolled out the new festive season campaign, which unveiled Virat Kohli’s association with Blue Star’s room air conditioners. The Campaign began with the launch of a new TV commercial which highlights Blue Star’s new range of room air conditioners that can deliver up to 30% extra cooling when needed with an endorsement, “Owned by Virat, Loved by Virat”.

On his association with Blue Star, Virat Kohli said, “Blue Star is a well-established brand and definitely the best in cooling. So for me, it was a no-brainer to be associated with a brand like Blue Star. I've never shot a campaign like this where there so many quirks and so many things happening. It was very different from what I've done in the past. Definitely something that people are going to love to watch, I can guarantee that. Also, it nicely covered the many aspects of Blue Star’s versatility when it comes to their product.”

Speaking at the Press Conference, B Thiagarajan, Managing Director, Blue Star Limited, said, “Considering that Summers in India are severe, and that air pollution is also a matter of serious concern in most metros, this single product which serves the dual purpose of cooling and purifying at the same time is definitely expected to gain significant traction, especially in the residential and light commercial segments, in the coming months. Although in-built, the air purifier can also function as a standalone unit during winters without switching on the machine’s compressor, thereby ensuring low electricity consumption as well.”