Azerbaijan Tourism Board to showcase MICE offerings at BLTM 2024

Azerbaijan Tourism Board (ATB) has announced its participation in the upcoming Business + Leisure Travel and MICE (BLTM) 2024, set to take place in Delhi from August 29 to August 31, 2024. The tourism board alongside nine distinguished partners, will be present at stand C100, ready to engage with Indian travel trade professionals and highlight Azerbaijan’s extensive offerings for business travellers, MICE groups, and those seeking a blend of work and leisure.

Azerbaijan is significantly expanding its presence in the Indian market, which has seen a growing interest in the country as a preferred destination for both business and leisure. Baku, the capital of Azerbaijan, stands out as a premier destination for hosting international events, MICE groups can benefit from venues such as the Baku Expo Centre and the Heydar Aliyev Centre, both of which cater to a variety of event needs. The city's strategic location at the crossroads of Europe and Asia makes it easily accessible for delegates from India and across the globe. Additionally, Baku’s unique blend of historical charm and contemporary amenities, along with its renowned hospitality, makes it an ideal choice for MICE groups seeking both professional and leisure experiences.

Florian Sengstschmid, Chief Executive Officer, Azerbaijan Tourism Board, stated, "ATB’s presence at BLTM 2024 provides an exclusive opportunity for representatives from Azerbaijan’s leading tourism and hospitality brands to connect directly with Indian travel trade professionals. Azerbaijan, with its modern facilities, luxury hotels and resorts, vibrant traditional cuisine, and a happening nightlife, is well-equipped to cater to Indian businesses seeking an exceptional destination for their events. Business travellers will appreciate Azerbaijan’s strategic location at the crossroads of Europe and Asia, its advanced infrastructure, and its rich cultural heritage. The combination of direct flights from major Indian cities, a streamlined e-visa process, and world-class venues ensures a seamless experience for those looking to integrate business with leisure."