Air India announces partnership with LEGOLAND®

Air India and Merlin Entertainments have partnered for members of Air India Flying Returns loyalty programme. This announcement marks the latest step in the airline’s continuing effort to transform the loyalty programme as the airline enters a new phase of its ongoing five-year transformation journey.

Members can now earn up to 10 reward points per Rs 100 spent when buying tickets to LEGOLAND® theme parks across five locations, Windsor, New York and California, Dubai and Malaysia. Designed specifically for families with children, the theme parks feature interactive family rides, live shows, building workshops, and fun-filled attractions, including Miniland areas reflecting iconic buildings and attractions.

Sunil Suresh, Head of Marketing, Loyalty & E-commerce, Air India, stated, “This partnership enables families to create lasting memories at LEGOLAND® destinations around the world, while also earning valuable Reward Points towards future flights and travel experiences with Air India. Flying Returns is witnessing a rapid evolution into becoming one of the most attractive airline loyalty programmes globally, and this partnership is yet another reflection of our commitment to delivering exceptional value and experiences to our loyal guests.”

“I am delighted to announce that Merlin Entertainments, the world's leading attraction operator, has extended its partnership with India's national carrier, Air India, to offer exclusive benefits to the 'Flying Returns' members. This partnership will allow the members to enjoy discounted access to our amazing LEGOLAND® Resorts across the globe, where they can experience the fun of LEGO and the playful thrill of theme parks. We’re delighted to celebrate the partnership becoming official, with the fantastic team here at LEGOLAND® Windsor. India remains a strategic market for us, and we are committed to providing the best entertainment options for the Indian consumers. We look forward to strengthening this partnership with Air India across our other attractions in the future.” added Dominique Sidley, Global Sales Director, Merlin Entertainments.

Earlier this year, Air India overhauled its loyalty programme, introducing a simplified new structure, more customer-friendly features, renamed tiers, and an updated identity for the programme. The revamped loyalty programme moves away from the legacy model of miles-based collection of points to a more equitable spend-based approach while offering members instant global status and privileges around the world. Over the last 18 months, Air India has added over 50 partners for Flying Returns to offer greater ease, more rewards, and recognition for its members.