Accor, Paris 2024 Premium Partner launches its new brand campaign

With the tagline “Crafting treasured memories”, the campaign reflects the mindset of all Accor’s brands and its 1,700 hotels in France, represented by 40,000 Heartists® who are ready and waiting to offer all visitors the opportunity to create their most treasured memories. 

By featuring Heartists® who are going above and beyond to make their guests’ stays even more memorable, Accor is showcasing its expertise and its vision of hospitality. We follow Jean, a concierge who has an extraordinary adventure as he brings an ice cream to cheer a little girl up, or a waitress who demonstrates surprising dexterity to prevent a disaster, or again a receptionist who stops at nothing to return a camera to a guest…

This campaign will be shown on TV and digitally from June 23 to September 15 and will also feature on billboards in train stations and airports, targeting all French and international travelers.In parallel, Accor is rolling out an ambitious media plan, in particular with France Télévisions, for the 2024 Paris Paralympic Games, in line with its commitment to promoting inclusion and supporting disabled athletes.

Stéphanie Dartevelle, VP Sponsorship Europe & North Africa at Accor, said, “The campaign aims to celebrate the spirit of the 2024 Paris Olympics and Paralympics and to showcase the values of excellence, surpassing oneself and respect that Accor holds dear. It highlights Accor’s vision of hospitality and its ability to offer outstanding experiences to its guests during all the major events that inspire and bring people together throughout the world”.

Fabrice Plazolles, Creative Director at Havas Play, commented, “We wanted to create a blockbuster film for this campaign while simultaneously retaining a certain playfulness to entertain French audiences and make them smile. By featuring Heartists® as top athletes who will go to any lengths to satisfy their guests, we are highlighting Accor’s dedication and its expectations when it comes to hospitality. Vincent Lobelle’s talent took care of the rest, enabling us to create ­a vibrant and joyful film that reflects Accor’s values.”