TRIPADVISOR, ANNOUNCED the launch of a new streamlined experience for its native iOS app available in Apple’s App Store. Now travellers can more easily plan every aspect of their trip on the TripAdvisor app, including finding great prices for the right hotel, as well as get the best value on flights, holiday rentals, restaurants and other things to do in-destination. With advice from millions of global travellers, the newly redesigned app empowers travellers with the insights they need to make informed travel choices with the confidence they will have a great trip.
“Travellers want to know they’re getting the best value on a hotel and other parts of the trip, and we have now redesigned our app to make sure they do just that,” said Stephen Kaufer, chief executive officer and co-founder of TripAdvisor, Inc. “The new TripAdvisor app experience allows travellers to effortlessly compare prices and book their hotel, find great things to do on the go, and unleash the full potential of their trip.”
The new app better supports the needs of millions of hotel shoppers increasingly coming to TripAdvisor to compare prices, discover what to do in-destination and confidently make great decisions on their travel. Travellers visiting the new native app will notice a simpler and more streamlined design, as well as greater consistency across TripAdvisor’s various travel categories.
From a new homepage that makes it easier to find the right hotel for a travellers’ trip, to newly enhanced “hotel search pages that put price comparison front and center, TripAdvisor has created a best-in-class experience for travellers.
TripAdvisor has also updated its “Things to Do” and “Restaurants” categories pages, which now adapt to user preferences and make customized recommendations based on machine learning.
Travellers will find it easier than ever to access essential travel insights, including more than 500 million reviews and opinions covering seven million accommodations, airlines, restaurants and attractions globally. They will also find it easier to get great prices on every hotel search, as TripAdvisor searches more than 200 booking sites. This saves travellers time, effort and makes it easy to discover the best travel options that fit their preferences and budget.
The new iOS app is available across all 48 markets where TripAdvisor operates. TripAdvisor will roll out a redesigned user experience with the new features and design elements on TripAdvisor’s Android native app, as well as the company’s mobile and desktop websites in the near future.
To ensure that the world’s largest travel site continued to meet customer shopping and price-comparison needs, TripAdvisor solicited feedback from thousands of users through consumer research, A/B testing, focus groups and usability studies. The research showed that consumers wanted an easier-to-use experience that more clearly showcased the best prices, location, amenities and user reviews and ratings when they choose a property—all elements that will be found in the new redesign.
“Consumer insights from our traveller community was a crucial part of our redesign process,” said Barbara Messing, chief marketing officer, TripAdvisor. “We are a resource for travellers by travellers and it was important to make sure we were getting our community’s input as we evolved our experience.”
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