Tourism Authority Thailand Launches Women-centric

WOMEN TRAVELLERS considering a holiday in Thailand this August are in for a pleasant surprise. The country will be rolling out the red carpet for you, i.e. walk down the Pink Immigration lane to fast track the process.

According to the latest statistics of international arrivals to the kingdom, the growth of female travellers has risen significantly over the past few years. Tourism Authority of Thailand (TAT) is bringing back several activities launched as part of the inaugural Women’s Journey Thailand campaign, including the Lady Golf Challenge, Lady Celebrities to Thailand, Thailand through Her Eyes, Lady in Thai Fabrics, and Lady Bloggers. These activities are to enhance Thailand’s positive image as one of Asia’s most female friendly destinations. 

TAT is collaborating with various tourism-related businesses throughout the country, and has classified the products and services for women travellers into seven categories. These include accommodation (hotels and resorts); health, beauty and spa services; shopping malls, dining and restaurants; recreation and entertainment; such as, theme parks; lifestyle activities; such as, handicraft workshops and fitness, and transportation services; such as, airlines and car rentals. The Airports of Thailand and the Immigration Bureau will provide special ‘pink lanes’ for women travellers who visit Thailand in August.