Taj is world's strongest brand 2024

Indian Hotels Company (IHCL) has announced that its iconic brand - Taj is once again the World's Strongest Hotel Brand by Brand Finance. The 'Hotels 50 2024' annual report by the world's leading brand valuation consultancy recognises the most valuable and strongest hotel brands across the globe.

Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said, "We are delighted for the iconic brand Taj to be honoured as the World's Strongest Hotel Brand yet again, in its milestone 120^th year. Receiving this recognition for four years, thrice as number one in the world, is testament to the brand’s century old legacy of pioneering destinations, setting global benchmarks and showcasing Indian hospitality to the world. This achievement underscores the trust and affection of our guests and the steadfast dedication and commitment of our colleagues in delivering warm and sincere service, a true hallmark of Taj.”  

He added, “Having demonstrated accelerated and responsible growth, Taj will remain at the forefront of furthering a sustainable and inclusive future for the hospitality industry.” 

As per Brand Finance’s Hotel 50 2024 report, “With a 45 % increase in brand value to USD545 million, Taj has become the world’s strongest hotel brand. Its improved Brand Strength Index (BSI) score of 92.9 out of 100 earned it an AAA+ rating, the highest brand strength rating awarded by Brand Finance. Taj also stands as the world’s second-fastest-growing brand, underscored by supercharged revenue growth and an increase in brand strength. Taj’s BSI score climbed more than three points and performed exceptionally well across various brand strength metrics, such as familiarity, consideration, recommendation, and reputation.”

The report spotlights brand’s strong sustainability focus delivered under IHCL’s ESG+ framework of Paathya outlining short and long-term goals for 2030 anchored to the United Nation Sustainable Development Goals.