Taj is India's strongest brand for the fourth time

Indian Hotels Company (IHCL), India's largest hospitality company, has announced that its iconic brand Taj is once again India’s Strongest Brand across sectors on Brand Finance’s coveted 'India 100 2024' report. This marks the fourth time the brand has achieved this distinction.

Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, said, "We are deeply humbled as Taj has been recognized as India's Strongest Brand across sectors for the fourth time and as the World's Strongest Hotel Brand for the third time. This exceptional achievement underscores our century-old legacy of excellence, innovation, and pioneering spirit. It is a true reflection of the enduring trust of our guests and the unwavering dedication of our colleagues. We remain committed to setting global benchmarks and showcasing Indian hospitality to the world.”

As per Brand Finance’s ‘India 100 2024’ report, Taj retains its reputation as the strongest Indian brand for the third consecutive year. Taj also holds the distinction of being the World's Strongest Hotel Brand ranked based on Brand Finance’s Global Hotels 2024 report. Celebrating its 120th year, the Taj boasts a unique portfolio encompassing grand palaces, iconic city hotels, safaris, spa resorts, and service residences, with over 110 hotels across 13 countries. For over a century, the Taj has cultivated an unmatched reputation for its signature hospitality, fondly referred to as ‘Tajness’, captivating patrons worldwide.