Minor Hotels unveils first NH Collection property in Thailand

Minor Hotels has announced the rebranding of Peace Resort Samui to NH Collection Samui, introducing the NH Collection brand to Thailand. Starting January 1, 2025, the resort will begin operations under its new identity following extensive property enhancements.

The 122-key property enjoys a prime location on Bophut Beach, nestled along the northern shore of Koh Samui, offering privacy and tranquility while remaining conveniently close to shopping and entertainment. Established in 1977 by the Pupaiboon family, the property has been independently operated ever since, becoming a holiday destination for generations of Thais and international guests.

The resort is strategically positioned within easy reach of the vibrant Fisherman’s Village that is home to numerous restaurants, bars and shops. A mere 400 metres from NH Collection Samui, a sister property, Anantara Bophut Koh Samui Resort, offers a host of upscale leisure and dining options, suggesting an opportunity for shared facilities and additional benefits. 

Catering to a wide variety of travellers, from solo vacationers to extended families, NH Collection Samui offers a mix of deluxe rooms, bungalows and villas, some with private swimming pools and direct beach access. The all-day-dining restaurant serves local and global flavours alongside ocean views; the bar pours passionate drinks from its strategic position between the pool and the beach; and the lobby-side Indigo Lounge is an elegant haven of tea and cakes. Seafood and meat lovers can also request a private in-villa BBQ experience.

Recreational facilities abound, including a fitness centre, water sports centre, and kids’ and teens’ facilities ranging from cinema and indoor play area to a shaded outdoor playground. For necessities, there is a thoughtfully stocked retail shop, while flexible meeting and event spaces will showcase NH Collection’s signature blend of intuitive service, top-range technology and unexpected design touches.

“We are thrilled to partner with the esteemed Pupaiboon family to bring the first NH Collection hotel to Thailand as part of the brand’s expansion outside of Europe and Americas,” said Mark O’Sullivan, Vice President of Operations - Bangkok, Samui, Chiang Mai and Chiang Rai. “Our joint vision for the beloved resort includes potential further development down the line, including stand-alone villas or branded residential units for sale to meet a growing demand for upscale holiday homes and investment properties. I look forward to welcoming guests to this exceptional addition to our collection of resorts in Thailand.”