Marriott International plans to strengthen footprint in France

Marriott International, Inc., has announced its plans to expand its portfolio in France with the expected addition of 10 properties with over 1,000 rooms by the end of 2025. The anticipated openings will further strengthen the company’s footprint in France, where it currently has a portfolio of 69 properties with over 12,000 rooms across 16 brands and 29 cities, including Paris, Nice, Cannes, Lyon, Strasbourg, Marseille, Reims, Lille, Bordeaux and Toulouse.

Alexandra Goguet, Vice President of Development, France and Benelux, Marriott International commented: "We remain focused on strengthening our presence in primary and secondary markets in France in line with the strong demand we are seeing for leisure and resort experiences, as well as for business travel. With our captivating portfolio of brands, world-class distribution platform and Marriott Bonvoy, our award-wining travel programme, we continue to drive robust growth opportunities with owners and franchisees in the market.”

Marriott continues to see strong momentum for its select service brands in the market with Moxy Hotels spearheading growth in the segment with three anticipated additions. Plans for the brand include the openings of Moxy Annecy and Moxy Paris Clamart expected in 2024, followed by the addition of Moxy Nice which is anticipated by the end of 2025. The innovative and playful lifestyle brand has already established itself in France with nine operating hotels with nearly 1,500 rooms. Other expected additions by the end of 2025 include Residence Inn by Marriott Lille, Courtyard by Marriott Lyon East and Aloft Dijon, an adaptive reuse project of a former post office in the city centre.

Goguet added: “Conversion and adaptive reuse projects represent nearly half our properties expected to join the Marriott portfolio in France by the end of 2025. These projects allow us to add hotels in key locations in city centres and demonstrate our expertise and flexibility in finding innovative solutions to adapt existing buildings whilst creating fantastic guest experiences.”

Marriott is also seeing opportunity for conversion and adaptive reuse projects in the luxury space. The company plans to strengthen its luxury portfolio in France with the highly anticipated opening of Hôtel du Couvent, a Luxury Collection Hotel, Nice, an adaptive reuse project of a convent originally built in 1604. In collaboration with Studio Mumbai, Studio Méditerranée and Festen Architecture, the property has been restored and will add 88 luxury guest rooms and suites to the market with its anticipated opening in the summer of 2024.

In the premium segment, Marriott expects to add a Tribute Portfolio Hotel in Mougins.

France is home to 16 of the brands in the Marriott Bonvoy portfolio, each serving differentiated experiences across traveller segments and travel purposes. The brands currently present in the country include The Luxury Collection, JW Marriott, Marriott Hotels, Sheraton, Le Méridien, Westin, Renaissance Hotels, Autograph Collection Hotels, Tribute Portfolio, Design Hotels, Residence Inn by Marriott, Aloft Hotels, AC Hotels by Marriott, Moxy Hotels, Courtyard by Marriott and Marriott Vacation Club.