IndiGo partners with Amadeus to enhance distribution via NDC Technology

IndiGo, has entered into a strategic partnership with global travel technology leader Amadeus, making its New Distribution Capability (NDC) content accessible to travel sellers worldwide through the Amadeus Travel Platform. This collaboration will enable IndiGo to expand its reach to new markets and customer segments, enhancing the airline’s competitive edge.

With Amadeus’ NDC capabilities and its extensive 96 per cent global market coverage of NDC-ready travel sellers, IndiGo aims to boost ancillary sales, streamline operations, and improve customer experiences. The partnership allows corporate clients and travel agencies direct access to IndiGo’s full range of products, offering exclusive deals and promotions tailored to individual traveller profiles. The airline, expected to carry over 110 million passengers in 2024, has one of the largest aircraft order books in the industry, positioning it for continued growth and success.

IndiGo’s adoption of NDC technology shows its commitment to innovation and customer satisfaction, empowering travellers with more informed choices and a seamless booking experience. The airline is already fully live with NDC 21.3 distribution capability, handling bookings from travel agents across Singapore, UAE, and Africa.

Pieter Elbers, Chief Executive Officer, IndiGo, said, “IndiGo celebrated its 18th anniversary this year and introduced exciting new products, including IndiGoStretch, and IndiGo BluChip. This is a part of our strategy towards New Heights and across New Frontiers to address the evolving needs of the travellers. This agreement with Amadeus will enable us to take our Distribution Strategy to the next level and provide travellers with our exciting new products, on an even greater scale, in India and around the world. Amadeus has built a deep integration into the ecosystem of travel sellers around the world, and this will enable IndiGo to leverage IATA’s NDC and ONE Order visions while ensuring an exceptional travel experience for our customers.”

Decius Valmorbida, President of Travel at Amadeus, added, “We look forward to working with IndiGo to simplify its distribution strategy and take advantage of new technology standards. Our technology will enable the airline to easily tailor its offers using the latest merchandising capabilities, and efficiently present and distribute them in a way that enriches and enhances the shopping experience for both its passengers and travel sellers worldwide.”

With a fleet of over 350 aircraft, IndiGo operates more than 2,000 daily flights, connecting over 120 destinations, including 34 international locations. In 2023, the airline served more than 100 million passengers, emphasising its commitment to providing affordable fares, on-time flights, and hassle-free travel experiences.