Hilton announces the relaunch of Wedding Diaries

Hilton India has relaunched a reimagined version of its flagship Wedding Diaries initiative which launched in 2021. Departing from the traditional and chaotic wedding planning process, the campaign introduces ‘Wedding Ambassador’, an expert serving as the crucial bridge between the family and the hotel, working closely with couples to deliver personalised services. From the initial consultation to the final celebration, the ambassador will oversee every detail, ensuring a seamless and stress-free wedding experience. A comprehensive digital campaign featuring a series of video assets will be rolled out across multiple platforms.  

The campaign was launched on July 31, 2024 across major digital platforms. Since then, the brand is actively pursuing strategic co-branding partnerships, aiming to enhance visibility and engagement while extending the campaign’s influence across key markets. It will extend its global marketing platform, ‘Hilton. For The Stay’ with new partnerships and investments tailored to the Indian market. 

The brand has partnered with celebrity chefs to curate culinary experiences tailored to each couple's unique preferences and cultural traditions. Additionally, Khushiyan by Hilton, the brand’s festive gifting concept extends itself to feature a dedicated team of halwais to sweeten the event with their master touch of premium sweet treats.

In line with the brand’s sustainability objectives, the experience allows for guests to opt for a Carbon Neutral Meeting by purchasing carbon offsets from Hilton’s partner ClimeCo. Couples can choose to celebrate their special day with reduced environmental impact through the ‘Meet with Purpose’ offering, which incorporates greener practices to reduce the carbon, water and waste footprint of the event, as well as options for sustainable F&B such as the use of locally sourced, sustainable ingredients. Additionally, this initiative involves collaboration with certified vendors who adhere to stringent environmentally responsible practices.  

Manish Tolani, Vice President and Commercial Director, South Asia, Hilton, stated "The launch of Wedding Diaries is a pivotal moment for us, underscoring Hilton’s commitment to providing exceptional wedding experiences in the country. Driven by the insight that the planning process involved in weddings is immensely taxing and stressful for everyone involved, we wanted to tackle core issue to reinvent and refresh our wedding diaries package. Our goal is to simplify the process and deliver a personalised experience that reflects each couple’s unique style and preferences. Hilton’s wedding ambassador showcases our signature Hilton hospitality and helps families realise their vision and deliver the ‘forever’ experience. With ‘Wedding Diaries’ in place, we are committed to overseeing every detail to ensure reliability and excellence in execution.”