Hafele has announced the launch of its Amara Series of fully automatic front-loading washing machines, engineered in Germany and crafted in India, just in time for the festive season. These compact machines feature advanced technologies such as Steam Shield for superior hygiene and Eco Wash for water efficiency, using 10 per cent less water than competitors.
The Amara Series addresses the growing demand for high-capacity models in India, especially as market interest in nine-kilogram and 10-kilogram machines has surged. To celebrate the launch, Hafele is offering a lucky draw contest and zero downpayment EMI schemes through Bajaj FinServ.
"In India, 45-50 per cent of the demand for fully automatic front load washing machines originates from the southern region. Hafele has experienced remarkable growth in this area, particularly in Kerala, where our products are widely embraced. Our brand awareness in appliances is significantly higher in Kerala, highlighting our strong market presence and customer satisfaction in the region. With the introduction of the Amara Series, we are excited to offer Indian households a seamless blend of innovation, sustainability, and superior performance, perfectly timed for the festive season, said, Balakrishnan Pillai, Business Head-Appliances, Hafele.
The series will initially be available at selected Hafele showrooms in Kerala, promising innovation and sustainability for Indian households.
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