In the evolving world of hospitality, guest experience is no longer confined to the comfort of plush bedding or gourmet meals. Today, it’s about personalisation, seamless experience, and bringing the latest technology trends into your guest experience. MSR is the guest technology pioneer in the market: From redefining in-room entertainment to engineering bespoke automation systems, MSR has been instrumental in elevating hospitality experiences across the Indian subcontinent.
With over 15 years of specialist experience in the field, MSR’s journey is one of innovation and a deep commitment to quality. With a portfolio that spans some of the most prestigious names in the industry, globally, MSR is shaping guest experiences in the market. From interactive TV and hotel apps to in-room tablets, MSR’s solution set caters to all of your guest’s needs. These solutions enhance your operational efficiency and also foster enduring guest loyalty.
What sets MSR apart is its unwavering focus on innovation coupled with a customer-first approach. MSR has continually expanded its product offerings, earning trust through successful installations across leading global hospitality brands. Its installed base of 10,000 plus hotel rooms is underpinned by a continuous monitoring and support system.
MSR’s firm foundations in research and development, over the past two decades, ensure that its solutions remain at the forefront of industry standards, while its on-site support guarantees seamless operations for its clients. Founded on indigenous research and development, all successfully installed solutions have been indigenously developed at MSR’s R&D centres, with the philosophy of “India for the World.”
With a fully owned guest technology stack, MSR ensure seamless integration and superior control across every feature of its solution set. This holistic ownership empowers MSR to deliver flexible, end-to-end solutions, tailored to meet the unique needs of a diverse customer base.
Innovative solutions driving industry trends
MSR’s solutions touch all aspects of the guest experience throughout the duration of the stay. The solution suite includes customised apps for your brand, in-room interactive television and automation solutions, and loyalty and booking services before the stay, during the stay and for guest engagement, after the stay.
In-Room Automation: Enhancing Guest Comfort
In-room automation solutions leverage an intuitive tablet UI, enabling guests to control every aspect of their room—from lighting and temperature to entertainment—at the tap of a screen. Hotels benefit from energy-efficient operations, while guests enjoy unparalleled convenience and personalisation.
Service Usage Reports: Insight Into Guest Behaviour Patterns
Reports on usage and efficiency delivered via a user-friendly dashboard give a 360-degree view on guest trends. These reports provide comprehensive insights to hotels on guest behaviour, which help to bring efficiency in operations
Usage reports from MSR’s live solutions, across properties and brands, have shown that guests are moving increasingly towards OTT consumption, which has now surpassed linear TV channel consumption. In-room tablet-based solutions have enhance food-ordering and other service bookings by up to 50 per cent. Hoteliers can use these analytics and reporting to better streamline operations and deliver tailored services.
Mobile App Solutions: A Digital Concierge in Your Pocket
MSR’s mobile app solution is designed to bring a seamless and unified experience to guests, ensuring continuous engagement. From room bookings to in-stay services and post-departure follow-ups, the app offers a consistent touchpoint for guests, enhancing convenience and satisfaction at every stage of their brand experience.
Your customised app delivers a uniform experience across all hotel brand or group properties, fostering brand consistency and promoting guest loyalty. Its robust feature set includes loyalty programme integration, room and TV controls, food delivery platform, concierge services and a secure digital key system. This comprehensive suite ensures guests enjoy a personalised and connected stay while hoteliers build stronger relationships and drive repeat business.
Interactive TV Solutions: The Centrepiece of In-Room Entertainment
Combining a variety of information, entertainment and service options with a guest-friendly interface, MSR’s Interactive TV takes the in-room experience to new heights. It provides guests with an engaging platform to explore detailed information about the property, amenities, and unique offerings, elevating brand perception and guest awareness. By presenting everything in a sleek, intuitive interface, the system creates a seamless information hub for travellers.
Its versatile entertainment features include a QR code-based secured content casting option, whereby guests can stream their favourite content to the room TV, access popular OTT platforms on the hotel TV, as well as traditional linear TV channel management using easy navigation. Additionally, the solution supports revenue generation by promoting on-screen service ordering, brand promotions, and exclusive loyalty offers, turning the TV into a dynamic marketing platform that drives engagement and boosts profitability.
Guest Room Management Systems (GRMS): Integrated Room Control
MSR’s Guest Room Management System (GRMS) is an end-to-end solution that seamlessly integrates back-end devices with user-friendly interfaces. Proudly developed and manufactured by MSR’s R&D team in India, this indigenous solution has a proven track record of delivering reliable performance across diverse environments for over seven years.
Offering unparalleled flexibility, the system is designed to adapt to the unique requirements of each property, providing a range of customisable options to meet operational and guest expectations. Being competitively priced, the solution ensures an excellent ROI by optimising energy management, streamlining operations, and increasing guest satisfaction—all while maintaining a budget-friendly approach that supports long-term profitability.
MSR’s GRMS suite is built around its proprietary, in-house-developed hardware, showcasing the company’s engineering prowess. From intelligent energy management to real-time service alerts, it delivers a perfect balance of operational efficiency and guest comfort, making it a trusted choice for leading hotel brands.
The MSR advantage: Value-added services, ROI, guest satisfaction
MSR stands as a leader in guest technology solutions, offering hardware- and platform-agnostic systems that seamlessly integrate into diverse hotel ecosystems. This flexibility ensures that the solutions cater to a wide range of requirements, regardless of existing infrastructure, while modular designs allow properties to scale or adapt functionalities based on their evolving needs.
Whether a hotel requires a complete solution suite or specific modular components, MSR adapts to deliver precisely what is needed, ensuring compatibility with existing systems and structures. On the commercial front, MSR offers a variety of pricing structures and partnership models, enabling properties of all types to access cutting-edge technology without compromising on quality. This commitment to customisation and adaptability ensures that clients not only achieve their immediate objectives but also gain the flexibility to introduce guest technology based on their own business priorities.
Driven by the advantage of being indigenously developed, MSR combines cost-efficiency with cutting-edge innovation, backed by a robust team of 200 specialists with over a decade of leadership experience in the field. MSR’s commitment to excellence is reinforced by long-term support contracts, ensuring clients receive continuous advancements and product improvements throughout the solution’s life cycle. With a foundation of proven expertise, innovation, and exceptional customer service, MSR remains dedicated to delivering the best in guest experience technology and creating lasting partnerships with clients worldwide.
Partnering with leading brands
MSR has collaborated with India’s leading luxury hospitality brands to deliver comprehensive solution suites, seamlessly integrating automation, in-room controls, and service management. These globally present Indian brands are experiencing better guest behaviour insights and enhanced satisfaction. Energy savings and operational efficiencies are a direct outcome of installed solutions. The incorporation of MSR’s interactive TV has led to new revenue streams across all properties for these brands. Comprehensive reporting of guest behaviour at both unit and group levels has enabled efficient packaging of entertainment offerings, allowing hotels to achieve higher ROI.
The future of hospitality: Powered by MSR
MSR’s R&D team is dedicated to incorporating the latest trends in the industry and has created future-ready world-class products. The brand has launched their vanguard product Smartler guest experience suite which delivers cutting-edge technology into modern hospitality. This product helps hoteliers to achieve operational and revenue goals while delivering world-class guest experience.
With a wide range of software and hardware integrations, modern smart hotels can offer unparalleled personalisation. Additionally, smart hotels can also optimise their operations by adjusting room settings based on occupancy. IoT-based solutions enable smart devices to connect and automate tasks, creating a collaborative environment. Hotel operations are empowered to resolve issues quickly and address repeat issues through improvements in processes and technology.
Summary
As an indigenous brand that embodies innovation and reliability, MSR is not just meeting the standards of modern hospitality—it is setting them. In an era where guest experience is the cornerstone of hospitality success, MSR, stands out by delivering tailored, Made in India solutions that prioritise personalisation, convenience and seamless connectivity. From intuitive in-room controls to cutting-edge entertainment and service systems, MSR ensures that every guest interaction is elevated, creating memorable stays that foster loyalty.
By focussing on adaptability and a deep understanding of both guest expectations and operational challenges, MSR empowers hoteliers to stay ahead in a highly competitive industry. Its commitment to quality and customer satisfaction drives the development of technologies that not only enhance operational efficiency but also redefine luxury and comfort. With a forward-thinking approach and a track record of excellence, MSR is leading guest technology adoption in India and is poised to take its products and services to global markets.
